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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

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multichannel

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Video: Capabilities of Multichannel Analytics

September 30, 2011 by Daniel Laws

One of the greatest challenges in the past has been effectively tracking traditional marketing methods like billboards, direct mail pieces, and print advertisements alongside internet marketing efforts.  This is much more attainable nowadays via Multichannel Analytics.  DMG’s Web Analyst Brandon Wensing describes some of the benefits of using this method to yield imperative insights into …

Read moreVideo: Capabilities of Multichannel Analytics
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Monitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics

August 10, 2011 by Dabrian Marketing Group

Most people involved with the marketing facet of a company would agree that there are countless avenues to market with.Websites, banner advertising, e-mail marketing, direct mail marketing, cold calling…the list goes on and on.Over the past decade, it’s become increasingly important to monitor marketing effectiveness.Web analytics tools have been improving as quickly as the rest …

Read moreMonitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics

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