One of the greatest challenges in the past has been effectively tracking traditional marketing methods like billboards, direct mail pieces, and print advertisements alongside internet marketing efforts. This is much more attainable nowadays via Multichannel Analytics. DMG’s Web Analyst Brandon Wensing describes some of the benefits of using this method to yield imperative insights into your high level marketing efforts:
[youtube http://www.youtube.com/watch?v=kWP65CT57fw&fs=1&source=uds]
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