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Video: Capabilities of Multichannel Analytics

One of the greatest challenges in the past has been effectively tracking traditional marketing methods like billboards, direct mail pieces, and print advertisements alongside internet marketing efforts.  This is much more attainable nowadays via Multichannel Analytics.  DMG’s Web Analyst Brandon Wensing describes some of the benefits of using this method to yield imperative insights into …

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Monitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics

Most people involved with the marketing facet of a company would agree that there are countless avenues to market with.Websites, banner advertising, e-mail marketing, direct mail marketing, cold calling…the list goes on and on.Over the past decade, it’s become increasingly important to monitor marketing effectiveness.Web analytics tools have been improving as quickly as the rest …

Read moreMonitor Phone Lines, Billboards, Direct Mail Pieces, and More Using Multichannel Analytics