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Increase Your Business’ Brand Awareness With SEO

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You have a great business that does fantastic work and offers quality products or services. So, why don’t more people know about you? Why isn’t your phone ringing off the hook and your email full? You have a website, that’s enough, right (it’s not)?

In order to increase your business’ brand awareness online, you need to be investing in Search Engine Optimization (SEO). According to a study by MarketingDive, 82% of participating marketers see SEO becoming more effective and 42% of this group stated its effectiveness is increasing significantly. This means that other businesses will be devoting more efforts towards SEO, which only stiffens the competition.

Build your business’ brand awareness and outperform your competitors online by utilizing the SEO tactics listed below.

1. Get In Front Of Your Audience With the Right Content

Unless you’re a large national brand, like Walmart® (if so, why are you reading this?), most people aren’t searching directly for your brand. Rather, they are typing in product/service related keywords.

To ensure your business pops up front and center amongst your competitors, you need to optimize your content to include the keywords and verbiage that your target audience and industry uses.

In addition to including the most relevant, trending, and traffic driving keywords, you also need to be cognizant of the forms of content you’re producing. Is your audience more susceptible to read blogs, articles, and white papers? Or, are they a younger, more visual audience who prefer videos and infographics?

By creating the appropriate content in the form most suited for your audience, users will be more likely to find and share your content. Thus, increasing the digital exposure your business receives.

2. Dominate the Local Market With Local SEO

For over a decade, Google and other major search engines have been placing a heavy emphasis on the importance of locality. Like your business, search engines also have a product and service, and their goal is to provide the most relevant and useful information to their users. While there are hundreds of factors that influence their results, the location has a massive impact, especially in regards to business-related searches.

To enhance your business’ local performance, there are a few tactics you’ll need to pursue:

Optimizing Your Site Locally

  • Have your name, address, & phone number (NAP) consistent throughout the site.
  • Embed Google Maps on your contact page.
  • Develop localized content.
  • Link to local partnerships, memberships, and affiliations.

Being Listed, Active, and Optimized on Popular Local Platforms

Many of these platforms (like Google, Facebook, and Yelp) have a review functionality. Meaning, customers can leave reviews about your business directly on their platform for the public to see. By owning these accounts, you are able to clearly see what people are saying. This allows you to get in front of any potential negative situations that may occur.

By being on top of things, you have the opportunity to improve your business based upon feedback, and resolve the situation. Showing that you’re listening to your consumers and taking action will actually help improve your brand’s online public perception.

According to a study by Moz, online reviews have been shown to impact 67.7% of purchasing decisions. Being uninformed of your online reputation can potentially spell disaster for your business.

3. Build Links Through Local Influencers

Link building, or link earning, is the process of obtaining backlinks from other websites that lead back to your website. While many owners may not see the value or understand fully the impact link building has, it is a hugely important component of a local seo strategy.

To improve your business’ brand awareness in your local market, you should target the following sites in terms of link acquisition:

  • Local Business Directories
  • Local Chambers
  • Local Businesses
  • Local News Stations
  • Local Bloggers/Social Influencers

Being listed on these sites will send local signals to search engines and place your website in front of your local audience.

Build Your Brand Organically

Increasing your brand awareness through SEO can take some time, but it’s well worth it. By following all of the steps and tactics mentioned above, you’ll set the foundation for your business to flourish digitally within your target market.

Ready to improve your brand awareness online through SEO? Schedule a FREE consultation today!

By: David McDowell

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

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Reading, PA – October 25, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing in search of a website redesign to provide easy access to relevant information and resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), local SEO, and content marketing strategy to help parents find appropriate services in their area.

Right Start Children's Services website

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Chester County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

The Importance Of Optimizing Your Business’ Local Listings

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Local listing creation and optimization is an essential part of an effective SEO strategy for local businesses (businesses targeting their local market). For over a decade now, locality and local SEO has continued to grow importance and influence digitally. While many business owners understand this at a basic level, several fail to maximize their efforts.

When it comes to local listings, a lot of businesses take the “set it and forget it” approach. To ensure your business isn’t leaving money on the table, you not only need to be listed on the top platforms, but you need to continuously optimize your account on a regular basis.

local SEO in Reading, Pa

Below are performance metrics for some of our clients on two of the top local listing platforms – Google My Business and Yelp.

Yelp

With nearly 150 million annual users and over 100 millions reviews since its inception, Yelp is a very important platform for your businesses to be listed and active on. It allows your business to showcase its products/services, information about the business, and is known for its reviews. Customers can voice their opinions/experiences first hand.

1. If not handled well, this can be a nightmare for a business.
2. If handled well, it can help boost your business past your competitors.

Below are screenshots of one of our client’s Yelp analytics. Prior to us managing their account in August of 2016, our client was simply listed on Yelp. There were only a few images, business information was incomplete, and reviews were left unattended.

Yelp User Views:

Local listing management in Reading Pa
  • 11 months prior to optimizing = 172 views – which is 15.63 views per month.
  • 11 months after we optimized = 574 views – 52.18 per month.
  • A 70% increase of views per month! 

Yelp Leads:

Yelp account management and optimization
  • 11 months prior to optimizing = 25 leads – 2.27 per month.
  • 12 months after optimizing = 79 leads – 6.58 per month.
  • A 65% increase in leads per month!

Google My Business

Google My Business (GMB) is the most important local listing platform to utilize. Seeing that Google owns the lion’s share of the search engine industry, it’s important for your business to be on their local listing platform. Unlike other local listings, GMB results appear clearly with Google search results in either a widget form (for branded results) or within Google Map listings (for industry-related keywords).

We compared the 5 months prior to us optimizing our client’s account, to the 5 months after. Below are the results.

Google My Business account management and optimization
  • 5 months prior to optimization = 322 total actions* taken by users.
  • 5 months after optimizing = 1986 actions taken – an increase of 33.43%
  • 5 months prior to optimization = 12697 total views.**
  • 5 months after optimizing =  14520 – an increase of 12.56%
  • 5 months prior to optimization = 13191 total searches.***
  • 5 months after optimizing = 15274 – an increase of 13.64%
*For GMB, actions are defined as visits to your website, request directions, calls, and online chats.
** Total views includes both search views (views within Google Search) and map views (views within Google Maps)
***Total searches include both direct searches (branded searches) and discovery searches (industry keyword related searches).

To Wrap Things Up

Local SEO is a (as Donald Trump would say) YUGE digital marketing tactic for small/local businesses. With that being said, having a successful local SEO campaign takes consistent maintenance. Optimize and update your local listings to ensure your business crushes the local market.

Interested in local SEO? Contact DaBrian Marketing today!

By: David McDowell

DaBrian Marketing Assists The Uhrig Companies With Digital Marketing

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Reading, PA – July 5, 2017 – Donald M. Uhrig Jr. is the president of three highly successful companies – Uhrig Construction, Uhrig’s Professional Painting and Paperhanging, and Hannahoe Painting – in Reading, PA. With decades in business, Uhrig’s companies are the area’s leading experts in beautifying homes and businesses in Reading. Their websites and online presence, however, needed some updates and renovations to help all three companies remain competitive in their respective industries. After an assessment and analysis of their existing online presence, DaBrian Marketing designed a modern website for each company and ramped up the sites’ search engine optimization (SEO) to make them appear higher on Google and other search engines. The Uhrig Companies can also turn to DaBrian Marketing for content marketing when in need of contextual information that website visitors would find appealing and useful.
Uhrig Construction Website
Uhrig Construction's New Website
The local SEO experts at DaBrian also created, verified, and optimized the local listings of all three businesses to enhance the visibility of each within their local market. SEO is most effective through continuous maintenance of online accounts and providing current or potential customer with correct information.
Uhrig's Professional Painting & Paperhanging's New Website
In addition to providing more user-friendly content, DaBrian Marketing gave each visitor a better visual representation of each company. The agency made it easier to find more information about each company, stated the details of their services, provided easy-to-find contact information for team members, displayed information about previous projects, and improved contact forms to make it easier for customers to contact each company and find directions. Each website is now mobile and tablet friendly, so the websites look great on any size screen. DaBrian Marketing Group also improved and expanded the social media presence for all three companies. Uhrig’s Painting and Hannahoe had previously established Facebook pages; DaBrian helped all three companies become more active on Facebook, as well as on Twitter and LinkedIn, by claiming or creating the social media accounts. The companies’ social media accounts provide industry information, company updates featuring new products and employees, helpful tips for interested homeowners and business executives, and as a source of constant customer service. DaBrian also made it easier for visitors to access each business’s social media channels. Senior Vice President, Teri Yeager, says:
“We are very pleased with the value we received investing in our companies, the fresh new look of our websites, our online presence and our decision to partner with DaBrian Marketing. Working with the team at DaBrian has been a great experience: extremely responsive, always there to walk us through the processes and keep us on task every step of the way. The attention we received made us feel like we were their top priority.”
Hannahoe Painting's New Website

Visit the newly designed websites and find the social media accounts of Uhrig Construction, Uhrig’s Painting and Paperhanging, and Hannahoe Painting respectively at: www.UhrigConstruction.com, www.Uhrig.com, www.Hannahoe.com.

About Uhrig’s Uhrig’s Professional Painting and Paperhanging, Uhrig Construction and Hannahoe Painting

Uhrig’s Professional Painting and Paperhanging has been family owned and operated since 1950. Uhrig Construction was incorporated in January 2001. Hannahoe Painting was formed in 1980 then joined DMU Enterprises, Inc. in 1995.

The headquarters for all three companies is at 1700 North Fifth Street in Reading, Pa. Contact Uhrig Construction by calling (610) 373-1612 and Hannahoe Painting by telephoning 610-373-9743. Reading residents can contact Uhrig’s Professional Painting and Paperhanging by calling (610) 373-8814; those in Allentown call (610) 435-0256, customers in Bryn Mawr can phone (610) 525-6779 and those in Pottstown may dial (610) 323-3110.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

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Reading, PA – June 19, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing not in hopes of growing their business, but rather in search of a website redesign to provide easy access to relevant information and helpful resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), content marketing strategy, and social media consulting to help parents find appropriate service in their area.

Right Start Children’s Services has an existing presence on social media, specifically Facebook, which continues under the management of one of the company’s owners. DaBrian Marketing provides account optimization and recommendations for Right Start’s Facebook page, on-going consulting, and analytics reporting on their performance. DaBrian Marketing also assists with guiding Right Start to take the appropriate actions that will benefit their social media presence.

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

About DaBrian Marketing

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

5 Plumbing Marketing Ideas to Grow Your Business

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Within 5 miles of our office, there are 12 plumbers. All of which appear in the local search results, but none of them clearly differentiate themselves from the others. While plumbers may be experts when it comes to fixing broken pipes and unclogging drains, many fall short of marketing their business to allow their customers to find them. Get your plumbing business flowing in the right direction with these 5 marketing strategies.

#1 - Tighten The Bolts of Your Brand

You can’t fix a plumbing issue without tools, and you can’t build a business without a brand. The building and foundation of your brand is essential for success and local awareness. Define your plumbing company by clearly stating what makes your organization different and create a unique value proposition that will be the foundation for your plumbing marketing. Your brand must be consistent everywhere – from print to digital marketing. Brand guidelines, a set of standards for the design of documentation, signage, and any other form of other brand identifiers, will help to bring consistency.

#2 - Local SEO: Be the “Local Plumber Near Me”

Plumbing Marketing in Reading, PA

When it comes to search engine rankings, every business strives to be #1. What many don’t realize is that due to Google’s personalized algorithm, the top organic search results (for service related searches) tend to be businesses listed on Google maps.

To ensure your spot in the local pack, the content on your website should be specific to your service region and consistently show your name, address, and phone (NAP). In addition to on your site, this information should also be listed on your Google My Business. You should also include all of the services you offer within the region. This will help you to dominate in mobile searches and acquire positive reviews that will help you to stand out from the crowd.

You’re an Expert? Prove it With Plumbing Videos

Videos are an effective plumbing marketing tool because they can be placed on your website, local listings, social media, paid search, and more. Videos are a great way to engage your audience and provide relevant information. Create simple “how to fix” videos for minor issues, such as a clogged sink. You want to provide your customers with tips they can do themselves, without giving away everything and the kitchen sink.This will establish yourself as an plumbing expert and build your audience’s trust. Building their trust will improve new customer acquisition, extend brand reach and visibility via social sharing, link earning, and word of mouth, and increase your current customers’ willingness to give positive reviews and testimonials.

Target Your Customers With Paid Search Campaigns

When I search “plumber near me”, I see about 4 different plumbing companies running paid search campaign which appear before the maps and organic search. Paid search can be specific to your service region, banners, videos, text, gmail and mobile. It allows your company to be present when consumers are searching for your services. With remarketing, you stay top of mind as they make a purchasing decision.

Measure Campaigns and Adjust Your Plumbing Marketing

Just as you would test a pipe after fixing it, you need to make sure your marketing efforts are working. Invest in the measurement of marketing campaigns to reallocate budget to successful campaigns. Just putting Google Analytics on your website isn’t going to collect the necessary information. Most of the time, consumers are going to call you so you’ll need call tracking connected to Google Analytics and your marketing efforts. Look at the entire customer process and what marketing tactics impacted the decision. This will give you more context to make budgeting decisions.

Have a leak in your plumbing marketing strategy? Let us know in the comments below, or contact us today! For more information, subscribe to our newsletter.