Google Authorship isn’t a new phenomenon; it was actually announced back in 2011 by Google’s web spam guru, Matt Cutts. Its purpose? To easily attribute and connect authors to the content they create across the web. Since its release, the authorship process has evolved and changed numerous times. If you Google around, you’ll find boatloads …
As 2012 continues to wind down and we look forward to what 2013 will bring, a great opportunity presents itself to evaluate our content efforts throughout this year, make improvements, and get a jump on January 1. In the spirit of the holiday season and the New Year, we’ve gathered up a list of some …
For any business owner, the company website is one of the most valuable marketing materials. It is often one of the first points of contact for prospects, and as they say, first impressions are everything. A website’s content, when managed effectively, ultimately contributes to higher conversion rates, increased revenue, and better customer service across the …
