Web Design

Ontelaunee Township Website Gets a Face Lift by Berks County Ad Agency

March 25, 2020 by Dabrian Marketing Group Leave a Comment

Ontelaunee Township serves the residents of Ontelaunee Township PA. They needed a secure mobile-responsive website that functions as a resource for the residents they serve and contractors working in their geographical footprint. Ontelaunee Township has approached DaBrian Marketing to design and develop the new site.

Prior to the web design project, the Ontelaunee Township website was not mobile friendly. The site had a number of pages that had been added over the years and was not organized in a way that was easy for residents to find information. Also, the website did not have an SSL certificate for security and no way gauge the usefulness of the website for residents or businesses looking to relocate to the township.

Now, the Ontelaunee Township website is now a mobile friendly website that responds with the type of device that customers are using. We created a user-friendly visitor journey with easy access to commonly requested information. The site utilizes an easy to update and edit website platform for employees of Ontelaunee Township.

About Ontelaunee Township

Ontelaunee Township serves the residents of Ontelaunee Township PA. Ontelaunee Township is a township in Berks County, Pennsylvania, United States. The population was 1,646 at the 2010 census. They serve as a resource for the residents they serve and contractors working in their geographical footprint.

Contact the Ontelaunee Township about zoning, emergency services, and more for residents and businesses.

Why doesn’t my business rank number #1 on Google?

February 5, 2020 by Dabrian Marketing Group Leave a Comment

You just built a new site but it is not ranking well in Google search results. You want to know why your business doesn’t appear on the first page on Google, right? Did the web design company account for Google ranking factors?

Below is a list of SEO ranking factors you’ll need to follow to rank #1 on Google:

1. Technical SEO Signals for Google

Take a look at the content optimization elements for better search engine rankings. These include, but are not limited to:

Use keywords in the page titles.
Use keywords in the page titles.
Create a unique meta description for each page.
Use keywords in image alt tags.
Use Schema Markups to tell Google what kind of content you are creating.
Use Accelerated Mobile Pages (AMP) to make your pages faster.

Making these changes or improvements can help your user experience. Google uses artificial intelligence to better rank web pages (aka RankBrain). It uses signals such as click-through rate, bounce rate, and time on site to rank pages.

2. Other Opportunities to Rank (SERP Features)

The Zero Position on the Search Engine Results Page is generally for the SERP features. A SERP feature is any result that is not a traditional organic listing. These features include Google Ads and Product Listing Ads, Instant Answers, Local Packs, Image Carousels, Featured Snippets, Top Stories, Reviews, AMP etc. Here is a list of SERP features and examples.

Listing Ads

Instant Answers

Local Packs

Image Carousels

Featured Snippets

3. Google My Business

Google My Business is a free business profile that lets business owners easily connect with customers across Google Search & Google Maps. According to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings. These signals are the business name, address, telephone number, primary category, and website.

Being active on your profile by postings, responding to messages, and reviews will also help. Google My Business signals had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.

Don’t just create a Google My Business profile, proactively use it! Share posts, list your products or services, show your menu,and engage with customers for Google reviews. You can use the “Insights” to see how people found your business and what action they took such as visits to your site, request for directions, or calls.

4. Duplicate Content

Duplicate Content can be either exactly duplicate or closely similar text that appears on multiple pages on the internet. Ideally you don’t want to have duplicate content on your site. It splits the value of the content to the duplicate page instead of one page to rank well.

Search Engines, just like actual people don’t want to read the same thing multiple times. Try putting things into your own words or writing the content from a different perspective.

SEO Tools such as Moz, SEMRush, and ahrefs can help you to identify duplicate content. Some of these tools provide guidance on how to resolve technical SEO issues. Google Search Console can also help and gives information to “avoid creating duplicate content”.

5. Create, Add Or Update Your Content

Content can be in the form of blog posts, infographics, videos, quizzes, etc. When content creation is done effectively, it will help you rank for specific keywords and improve the click through rate to your site. Consider the content length and how the piece of content will be used or deliverable to your audience.

In many cases, new content often leads to Google re-indexing and listing your content into the search engine results. New content can help to bring new people to your site and keep people coming back which gives your website more authority on the search engines.

6. Mobile-Friendly

As of July 1, 2019, mobile-first indexing is enabled by default for all new websites. The older or existing sites are informed by Google Search Console of the date when your site has been switched to mobile-first indexing. Google Search Console is a free tool that will help you to measure your website’s search traffic, performance, fix issues, and get into Google search results.

So, your new website should be designed for a mobile user experience before designing it for the desktop version. If you have an older site, you should proactively identify and implement mobile improvement to prepare your site for mobile-first indexing.

According to Google, 94% of people with smartphones in the United States search for local information on their phones. 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. If you are not mobile-friendly, your business is missing out on the opportunity to win new customers. Test your site with Google’s Mobile Friendly test, see the results of your site’s mobile version, and take action!

7. Loading Speed

In July 2019, Google announced that page speed will be a ranking factor for mobile searches. Based on data from Alexa, web pages on fast-loading sites rank significantly higher than pages on slow-loading sites.

Try the PageSpeed Insights tool for information to make your web pages fast on all devices. By improving your site, it should help your local SEO and help people searching for your business.

Resource: PageSpeed Insights

8. Social Media

Google uses social signals to determine which websites are active and tells them which sites should rank higher. Social signals are interaction metrics on social platforms such as likes, dislikes, shares, votes, views, etc. Search your competitor by name, you will likely see their social media accounts after their company domain in the search engine results. It’s another opportunity for your brand name to appear in the results. It can help to protect your brand by claiming, monitoring, and communication on social platforms.

Create and use your social media accounts to share information with potential and existing customers. You can use social media to promote jobs and promotion without an advertising budget. Some businesses even use social media for customer service and proactively get product or service reviews on Facebook.

9. Backlinks - Fans or Votes of Confidence

Backlinks to your site are important because they represent a fan or vote of confidence from one website to another. The more links you have to your web page or site the more likely the search engine will rank and show your site on the search engine results page (aka SERP).

If all SEO ranking factors are equal between your business and a competitor, high value backlinks can give you a competitive advantage to rank number 1. Create a content marketing strategy to assist in your backlinking or link earning campaign. Content marketing is focused on creating, publishing, and distributing content for your target audience online. Good content often leads to backlinks and sharing of the content.

10. Unsecured or Not Accessible to Search Engines

Your website should be secured with a SSL certificate. According to John Mueller at Google, it’s a “light-weight ranking factor” and it is great for the users because it implies the site is safe for usage.

Use robot.txt files tell Google where to go for information on your site. You should make sure that you have an XML sitemap and add it to your Google Search Console so Google can access the pages for indexing.

You want to make it easy for Google to find and get your content so you can rank higher in the search engines. If you use WordPress, SmartCrawl and Yoast plugins will set-up a sitemap for you. If not, check out XML-Sitemaps.com to generate a sitemap. If someone manages your site, confirm that the XML sitemap has all of your web pages in it and use the Open robots.txt tester to make sure you are not blocking content from Google.

Conclusion

The list of seo ranking factor you need to rank #1 will continue to evolve. The list is a good start to improve your ranking. I would recommend that you continue to monitor your ranking and overall organic search traffic to see what is having an impact on your business. Put together key performance metrics to gauge progress and the goals of your SEO.

Stay up-to-date on Google algorithm changes.

Get a Free SEO audit to see if your site has these items implemented. If not, hire an SEO agency or SEO consultant to resolve any issues.

American Products Gets a New Website

January 29, 2020 by Dabrian Marketing Group Leave a Comment

Contract Manufacturing Specialist & Electronic Design Company Get a Content Upgrade & New Website

In August 2019, American Products, Inc (API) of York PA decided to redesign the website for a more modern look and feel. The goal was to aid in the establishment of a strong market presence with a high value web experience for potential buyers that will increase visibility, value, and brand recognition to ultimately yield greater sales. The new website needed to easily guide the target audience through American Products, Inc. website to obtain any information needed for them to get a quote or contact API.

Prior to the web design project, the API website had not updated the programming or content to be current with the organization offerings. The website still utilized flash and was not a responsive website. There were several technical issues that limited American Products ability to appear in the search engine results.

Now, the American Products website is a mobile friendly website that responds with the type of device that customers are using. Most of the technical issues that limited their search engine ranking were resolved, improved the overall site, and enhanced the user experience. In addition to web development, we wrote content to help API communicate what they offer, what they do, what differentiates them from competitors, industries expertise, and the quality assurance elements of contract manufacturing and product development.

Before

After

This was a web development and content writing project, not SEO. You can see the impact that a good site can have on the overall site health. The web design and content improved the site indexing with the search engines, internal linking, page load speed, and site performance.

" DaBrian Marketing produced high-quality web design and used a customer oriented approach from start to finish. I was impressed by the team’s effective communication completed the website before the deadline, and within their agreed-upon budget. Their web design resulted in a web project superior to our expectations. We definitely recommend DaBrian Marketing for website design and development. "

About American Products, Inc.

American Products, Inc. (API) was established in 1983, and has gained a reputation for excellence and professionalism in the industrial electronic industry. API has built a business on customer service, flexibility and the highest quality standards. With their sales, engineering and manufacturing facilities they are able to offer a totally integrated solution to your project. This turn-key approach offers a single source solution for product design from prototyping through production. American Products Inc. specializes in printed circuit board design and manufacturing as well as cable and harness assembly, panel and chassis assembly. American Products, Inc. has been ISO certified since 1997 and currently is ISO 9001-2015 certified.

If you need help with contract manufacturing, product development, or assembly, contact the American Products, Inc. for a quote.

Berks County Industrial Development Authority Gets a New Website & Logo

October 23, 2019 by Daniel Laws Leave a Comment

In May 2019, Berks County Industry Development Authority (BerksIDA) sent out a request for proposals for a new logo and website design. BerksIDA selected DaBrian Marketing Group to create or redesign BerksIDA’s logo and modern website for a modernized look and feel.

At the time, BerksIDA was one of many departments or organizations hosted on the County of Berks website. The brand of the organization was not identified on the site, and it was a challenge to locate their information on the massive website. The domain was owned and managed by the County of Berks, so the ability to update content or images required the resources of the county administrators.

We built BerksIDA, a new website that is customizable and easily accessible to have changes made. We also moved them to their own domain and worked with the Berks County webmaster to redirect the necessary pages. The website now has the capability for 3rd party integrations to expand or improve functionalities so it can be utilized as a business tool. With it’s new responsive design visitors can now enjoy the browsing experience on mobile, tablet, and desktop.

We worked with BerksIDA to create a simple logo that captures the regional context of Berks County, maintains some of the elements, and updated the marketing collateral. The marketing collateral consisted of new letterhead, business cards, DaBrian Marketing Group also created a print ad to be used in local publications for BerksIDA.

“It was a pleasure working with the staff at BerksIDA. They were very professional group of individuals who offered a lot of helpful incite throughout the course of the project.”
– Mark A. Mapp, Creative Director at DaBrian Marketing Group

About Berks County Industrial Development Authority

Berks County Industrial Development Authority (BerksIDA) was established by the County Commissioners on May 7, 1969, in accordance with the Pennsylvania Economic Development Financing Law (Act 102 of 1967, P.L. 251, formerly the Industrial and Commercial Development Authority Law). BerksIDA is committed to serving the residents of Berks County and their elected representatives, the County Commissioners, by implementing their plans, strategies, and initiatives for economic development. BerksIDA utilizes all of its legal powers, skills, relationships, and resources to accomplish its mission. BerksIDA’s primary focus is on financing, acquiring industrial land, developing specialized industrial parks and the infrastructure development necessary for economic development to occur.

If you need help with grant writing, site development, or financing, contact the Berks County Industrial Development Authority (BerksIDA) for assistance.

DaBrian Designs Immaculate Conception Academy’s New Site!

May 22, 2019 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing recently partnered with Immaculate Conception Academy in Douglassville, PA to design their new website. Immaculate Conception Academy needed a new website to showcase the unique educational offerings they provide. The DaBrian team designed a secure mobile-responsive website that functions as a central point of communication and powerful marketing tool. The website was constructed to attract new families, educate visitors, update current families, inform volunteers, and appeal to donors.

The ICA team had several goals for their new website. Enhancing the visitor journey to make finding the plethora of resources and information easy for visitors was a key focus. The website developed by the DaBrian team offers current school families and staff quick and easy access to the information they need. Classroom pages, school and lunch calendars, forms, tuition payment options, social links, and other useful resources are all readily available on a mobile device or a desktop for busy parents and teachers.

Engaging prospective new families was also a primary goal for this website design project. The DaBrian team designed the website to showcase the child friendly, faith-centered, learning focused experience that is found at Immaculate Conception Academy. The website call to actions are clear. New families are invited to schedule a tour, to call, or to email Immaculate Conception Academy to learn more about the school’s unique educational offerings.

The website also features a blog as an ongoing method of adding new information to the website. The blog was designed to keep families informed by highlighting current events, sharing school news, and other important messages. The DaBrian team provided website training and WordPress resources to educate the Immaculate Conception Academy team on creating blog posts, adding important messages, and making edits to the website.

Immaculate Conception Academy is a private Catholic school offering preschool programs, kindergarten classes, as well as 1st through 8th classes. They offer an academic curriculum enriched with weekly specialty classes such as art, music, library, physical education and Media/STEM. If you are looking for an exceptional education for your child in Berks County, or for an example of another great DaBrian website check out Immaculate Conception Academy in Douglassville, PA.

Penn Street Market in the Heart of Downtown Reading, PA 19601

May 15, 2019 by Dabrian Marketing Group Leave a Comment

The website launch of Penn Street Market – or PSM – is another excellent example of recent work completed by the design team here at DaBrian Marketing Group. PSM is a branch of the Greater Reading Chamber Alliance, also referenced as GRCA, located at 445 Penn Street Reading, PA 19601. Their specialization is in providing farmers, locally owned restaurant and food trucks an open space to sell fresh produce.

Our work with Penn Street Market consisted of doing a website redesign to deliver a fresh & vibrant look that captured attention. PSM’s goal was to attract new users to the site and deliver an enjoyable experience that matches the upbeat mood at the Market. Our Creative Director Mark Mapp and Web Developer Nicholas Azzarello set out to design an outline that fit PSM’s goals. Thanks to Aaron Gantz, Executive Director – Downtown Development at GRCA, keeping a consent line of communication with us, we were able to develop and launch the website in a quick and timely manner. At DaBrian Marketing Group, we pride ourselves on delivering our projects on-time, on-budget, and in-scope.

Besides the layout of the homepage www.pennstmarket.org, DaBrian Marketing created and implemented a number of category pages to help improve the user experience. These pages included: About the Market, Become A Vendor, Plan Your Visit, Become a Sponsor, Berks Farm Bucks and Connect with us pages. The result was a cleaner, more modern looking site, more easily navigated by visitors. The usability and functionality on the site also improved with quick accessibility between the pages and a mobile-first design approach. The stated goals of Penn Street Market were considered with every page made, header implemented and line of code written so that the finished product exceeded expectations.

About Penn Street Market

The Penn Street Market is an open-air, seasonal farmers market in the heart of downtown Reading, PA. The Market features local farm produce, fresh meats, baked goods, locally owned restaurants, and food trucks, and more! The Greater Reading Chamber Alliance and the Market Team are committed to hosting a variety of family and nutritional programs in partnership with The Food Trust, featuring local musicians, kids crafts, and highlighting community resources.

Want to learn more about our other projects? Then visit our Website Design blogs!