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Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

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Reading, PA – October 25, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing in search of a website redesign to provide easy access to relevant information and resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), local SEO, and content marketing strategy to help parents find appropriate services in their area.

Right Start Children's Services website

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Chester County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

Healthy SEO Leads to Effective Healthcare Marketing

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Healthcare marketing can be very challenging. In fact, many healthcare facilities share the notion that new patient acquisition should mainly stem from referrals. While this certainly can be an effective method, it’s not a sustainable or very trackable method to gage success. To truly grow and expand your facility or practice, you’ll need to invest in additional marketing tactics, such as Search Engine Optimization (SEO).

Attract New Patients With Optimized Content

So your healthcare facility has a website. That’s enough, right? Wrong! A non-optimized website is about as good as outdated or broken medical equipment. Sure, you have it, but it’s not really helping.

According to Google, 1 in 20 searches in Google are for health-related information. To ensure your website is capturing this audience, you need to have the appropriate content. Your content needs to:

Contain relevant, high-traffic driving, and trending keywords.

– The medical terminology you use, might not be the terms your patients are using. Do your research!

Answer popular questions

– When people search for healthcare related information, a lot of their searches are question based. Whether they are trying to find where you are, or what medical condition they have, you want to have that information on your site.

Discuss relevant and popular procedures/conditions

– Give users the background information they need so that they don’t have to look elsewhere.

Be The First Found When an Emergency Happens

When people have a medical emergency or issue they’ll often look for immediate help within their area online. If you’re not listed locally and your site isn’t locally optimized, you’re allowing you competitors to capture patients in need. To combat this, you’ll need to ensure the following:

NAP Consistency On Your Website

– Your business name, address, and phone number need to be listed accurately and consistently throughout your website on every page.

Your Local Listings are optimized

– Along with your website, your healthcare facility needs to be listed across the top local listings. Similarly to your website, the contact information needs to be consistent and accurate, too. However, just being listed isn’t quite enough. You’ll need to:

– Select relevant categories

– Add images

– Fill out descriptions

– Encourage Reviews

 – Aside from the fact that 90% of users read online reviews before visiting a business, reviews have also been discussed as a ranking factor. Although it has not been announced officially by Google, there have been studies (like the one done by Darren Shaw) that show a direct correlation amongst reviews and rankings. Reviews will also help to build trust before the first encounter.

Make It Easy To Schedule an Appointment or Contact You

According to KoMarketing, 51% of people think “thorough contact information” is the most important element missing from many company websites. To ensure your healthcare facility is providing the best user experience, your website should include:

– Your phone number, prominently placed towards both the top of the page, and within the footer. If you can make this number click-to-call, even better.

– A simple schedule an appointment and/or a contact form that asks for the least amount of information needed. According to Accenture, 66% of US health systems will offer digital self-scheduling by the end of 2019. Don’t get left behind!

– Your hours of operation/availability.

Connect Through Various Forms of Media

It’s 2017, people aren’t just reading text anymore. Most users want to see images and videos. It provides a good user experience and reaches users who are searching on other platforms such as Youtube. These images and videos allow you to show off your office, show your personality, and put a face to your practice. Often times, many people are hesitant or just downright scared to go to a healthcare facility. These will help create a relationship before it really begins.

In fact, users are becoming so comfortable with video that 64% of Americans would be willing to have a video visit with a doctor.

Final Diagnosis:

There’s a huge opportunity for your practice or office to grow and expand with healthcare marketing tactics such as SEO. With search interest and competition continuing to rise, you need to make sure your healthcare facility is out-in-front.

What marketing challenges has your Healthcare facility faced? Let us know in the comments below!

By: David McDowell

Right Start Children’s Services Seeks Digital Marketing Support from DaBrian Marketing

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Reading, PA – June 19, 2017 – Right Start Children’s Services has enlisted the help of DaBrian Marketing Group to help parents and families find information about early intervention and pediatric therapy services available in Pennsylvania.

Many parents find their family therapists through a doctor’s recommendation. In a rush to secure help for their child, parents often accept the first recommendation they receive, sometimes traveling to a nearby county. While immediate care is always beneficial, finding the right therapist in the right location is essential for the health and development of a child.

Right Start Services came to DaBrian Marketing not in hopes of growing their business, but rather in search of a website redesign to provide easy access to relevant information and helpful resources to help parents make informed decisions. The experts at DaBrian Marketing responded with a search engine optimization (SEO), content marketing strategy, and social media consulting to help parents find appropriate service in their area.

Right Start Children’s Services has an existing presence on social media, specifically Facebook, which continues under the management of one of the company’s owners. DaBrian Marketing provides account optimization and recommendations for Right Start’s Facebook page, on-going consulting, and analytics reporting on their performance. DaBrian Marketing also assists with guiding Right Start to take the appropriate actions that will benefit their social media presence.

DaBrian Marketing performed extensive content optimization to help build awareness of Right Start’s brand, services, and service areas. They also gave the website a modern look and feel, with features like a sticky header, which is a common feature that allows the user to navigate the site without scrolling to the top to choose a different page or option. Other features, such as a Google map with polygons that indicate service areas, improve user accessibility by clearly displaying the appropriate information. The new Right Start Children’s Services site is mobile and tablet friendly so it fits correctly on screens of all sizes.

About Right Start Children’s Services

As an Early Intervention and Pediatric Therapy provider agency established in 2005, Right Start Children’s Services is a therapist owned and operated provider agency offering pediatric therapy services in a child’s home, school, daycare, or community setting. Services include behavioral therapy, occupational therapy, physical therapy, special instruction, and speech and language therapy. Right Start serves Berks County, Lebanon County, Lehigh County, Montgomery County, and Schuylkill County Pennsylvania. Right Start Children’s Services is located at 204 Cameron Drive in Douglassville, PA. For more information, call 1 (888) 532-4671 or visit rightstartservices.com.

About DaBrian Marketing

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

Reach 150 Million New Patients with Effective Healthcare Marketing

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In November of 2016, Google announced mobile-first search engine results. Combine that fact with 51% of Americans (that’s about 150 million people) use their mobile devices to research healthcare information. If you handle healthcare marketing or looking to grow your healthcare practice, it’s time that you get on the bandwagon or risk being run over!    

Mobile Friendly Healthcare Marketing

Mobile users within the US are using smartphones to search for healthcare related information ranging from health conditions, refilling prescriptions, and shopping for health or medical products. These potential new patients must be able to easily navigate your mobile website and get to the desired information.  

Connect with Local Patients Online

People are looking for healthcare information and medical products. The closer to your healthcare practice, the greater the likelihood of turning them into new patients. Clearly communicating your healthcare products, services, and doctor expertise across all devices, improves your opportunities to grow. Ask patients for reviews to your local listing such as Google My Business, Facebook, and Yelp to increase your exposure to potential patients.

Local listing management services in Reading, Pa
Grove Dental Group’s Google My Business

Create Content to Demonstrate Healthcare Expertise

35% of people go online to self-diagnose their symptoms. Healthcare marketers and medical practices have an opportunity to provide people with unique information to support your expertise and educate them. The content should follow SEO best practices to enhance visibility in the search engine results.

Create Content to Demonstrate Healthcare Expertise

Tell people why your healthcare practitioners are unique and what value your healthcare practice provides. Show some personality by engaging with your existing and potential patients on social media. Don’t just put your branding and mission on paper, demonstrate them with action within your community, as well as your area of expertise.

For more information on Healthcare Marketing, subscribe to our YouTube Channel or subscribe to our newsletter.

A New Approach to Healthcare Marketing

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As a Healthcare Provider Are You Confident Your Current Marketing Strategy Is Reaching Your Target Audience?

Target Audience for Healthcare Marketing

New Patients Are Online And Ready To Be Engaged

On March 9th DaBrian Marketing Group, a Certified Google Partner Agency hosted a live webcast to explore the impact ever-changing consumer search behaviors have on Healthcare Marketing. The consumer search data trends compiled by Google was presented by Ben Tyson, Head of Sales Enablement for SEM and Directories Partners at Google and Brendan Jacobson, Google’s Channel Partnerships Team member. Understanding the evidence-based approach to medicine that is practiced, it is clear that the Healthcare Marketing strategies need to change. Here are a few points we found particularly eye-opening. We would love to hear your takeaways as well.

Why Healthcare Marketing Needs a New Approach

Healthcare Marketing needs to provide information

The Internet Is A Go-To Source For Health & Wellness Information

healthcare marketing needs to invest in digital

People Spend More Time Online Than Any Other Medium

healthcare marketing starts with search

77% of People Search the Internet First For Healthcare Information

Healthcare Marketing at beginning of journey

90% of Patients Begin Searching for Conditions, Symptoms & Treatments

Healthcare marketing used for validation

Patients WILL Go Online To Verify Doctor’s Diagnosis

Where they are searching has also changed. It almost goes without saying that the utilization of mobile devices has been rising and consumers use them everywhere, including 16% who are using them while in a doctor’s office!

Healthcare Marketing mobile use

16% of Patients Use Mobile Phone While In Doctor’s Office!

Implications of Not Changing Your Marketing Approach

So you may be asking why is it so important to be online at this point? Perhaps these findings from Google will answer that:

Healthcare Marketing patient journey end

At time of decision, nearly half of all consumer research ends on an a Branded Ad.

Healthcare Marketing ad viewers take action

28% visited the website of a hospital that was advertised

Healthcare Marketing information must be quick

50% search for health information because it is quick

Healthcare Marketing must make mobile easy

77% will switch to another site if  it's not easy to find what they were looking for.

Healthcare Marketing mobile use

And don’t forget the 16% who might be reading a competitor's Ad while sitting in your waiting room!

These few points alone might not convince you to change your approach, but hopefully it has gotten you to think about your current marketing strategies. Healthcare Marketing has been lagging behind other industries in terms of effective digital marketing initiatives, which can be complex in an already challenging field to begin with. So keep it simple and just ask yourself a question: Are you reaching the right people, with the right message, at the right time? If you aren’t, or you’re not sure, DaBrian Marketing Group would be more than happy to talk with you, so give us a call at 610-743-5602.

I encourage you to check out the full Google Partners Connect – Healthcare video. It dives much deeper into the story.

A Prognosis for Healthcare Digital Advertising

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Some Background

More often than not, our team members‘ inboxes are flooded with newsletters and other subscriptions as a way to remain in the proverbial industry loop. This information gives us the ability to spot trends and generally provide more informed recommendations for the businesses with which we work. Some of the DMG crew subscribes to information about the pharmaceutical and life science industry (which is convenient, considering we have custom solutions specifically for those folks). Chief among these resources is PM360, which recently featured these articles in its publication:

This week, we’re going to offer our input among these articles, one by one. Feel free to click the links above, read each article, and come back for our thoughts.

Ready? Let’s get started!

Getting and Analyzing Big Data: How Pharma and Med Device Marketers Benefit

If you’re fully subscribed to the hot topic of big data, that means you’re talking about information from online advertising, traditional marketing, patients, electronic medical records (EMR), caregivers, medical devices, vendors, and healthcare professionals (HCP). Certainly there’s no question that pharma marketers can benefit from big data or any “real” data. But let’s be realistic. In most cases, “big data” is subject to interpretation. Everyone seems to be talking about “crunching” this information to make it usable, but no one’s talking about how it’s acquired or, more importantly, how to analyze it and derive action from it. Getting valid data and analyzing it within a specific context (such as among certain target audience segments) is a missed opportunity and a neglected part of the larger analytical picture.

Can We Define Digital That Delivers?

We talk about design and creation, placement and targeting, and measuring for success, but so rarely do we discuss this success in the context of a high-level business goal. It seems we’re more concerned with “delivering success,” but we miss opportunities to test, optimize, and determine why a digital tactic delivered a desired result. I think all of the comments in this piece are valid, but to continue delivering in this manner, we need to examine not only the “why,” but what individual tactics or channels contributed to the goal behavior (via a measurement tactic like attribution modeling, for example).

Social Media Gone Bad: How Lack of Engagement Can Ruin Your Business

Hospital Patient
Data, tactics, and campaigns mean nothing if your patients aren’t satisfied.

The purpose of social media is to share, communicate, and engage with people. And that includes patients, caregivers, and HCPs. In our experience, people with medical conditions have a strong sense of community among themselves and want to protect each other. They’re going to talk and share their experiences, but the question is: “Are you listening and engaging in the conversation?” Pharmaceutical companies have ad agencies, compliance, the FDA, and other regulatory issues to contend with. You would think companies would have guidelines and internal procedures to address issues when they arise (notice we didn’t say “if” there). If you’re not engaging, you’re not communicating with the same people for which you spent millions to develop your products and services. Without that communication, you’re at a disadvantage to make you products and services better to the people that matter most.

And Now, To Sum Everything Up

A dissatisfied patient can certainly ruin your business, but only if you let their concerns go unanswered by not listening or communicating with them. Gaining valid data and analyzing it will help to a degree, but the data needs to be tied to action to have the greatest impact. And finally, you can only give your brand(s) a true prognosis when you listen to your patients, analyze the available information, optimize digital tactics to yield favorable behaviors, and understand why it all worked to inform future initiatives.

What’s your take on the current state of pharma marketing? Let us know in the comments!