In May 2019, Berks County Industry Development Authority (BerksIDA) sent out a request for proposals for a new logo and website design. BerksIDA selected DaBrian Marketing Group to create or redesign BerksIDA’s logo and modern website for a modernized look and feel. At the time, BerksIDA was one of many departments or organizations hosted on …
Keystone Maintenance Services, or KMS, is another great example of some of the work we do here at DaBrian Marketing Group. KMS is a company based in Mohnton, PA that specializes in supplying and servicing cranes, hoists and other material handling equipment. They provide other services as well, such as welding, concrete, and electrical work. …
Congratulations! You’ve just launched a new service and are eager to create a strong online presence. Or perhaps you’ve just been given the green light for your business’s first website redesign since Al Gore invented the internet. Either way, you’re ready to start the process of crafting a winning digital brand strategy. However, before you …
As a PPC manager for an agency, I have heard multiple reasons from clients why not to bid on their own branded keywords. “Branded searches should lead to Organic/Free clicks” is definitely the most common. But what if it doesn’t… what if a search for your brand leads to a competitor’s sale? Let’s say a …
Nonprofits have several challenges in attracting individuals for their causes and converting those individuals into donors. To successfully promote and supply aid to those causes, nonprofits’ marketing efforts need consistent branding, effective use of Customer Relationship Management (CRM), and efficient use of marketing budgets to grow donations. Based upon the economic climate and the job …
We Now Offer Digital Branding Services! Create a digital brand that represents your business and speaks to your customers with DaBrian Marketing Group, LLC. 18 January, 2017 (Reading, PA) – DaBrian Marketing Group, LLC formally adds digital branding as another service at its agency. The digital marketing firm based in Reading, PA has experience connecting its …
If you are not careful, a bank can easily become a faceless organization—making one virtually indistinguishable from another financial institution. That is why even though a bank is offering a service which is considered a NEED, not a want, a branding message is vital. Banks have print, digital, and branches that need a consistent message …
5 Reasons Not To Use Stock Photography Throughout my experience as a Web Designer, I have noticed that many businesses struggle when they have to make a decision on whether or not to use stock photography to promote their brand. Although there are several good reasons to utilize stock photography on branded materials (such as …
When business executives make a decision to redesign, or give their website an updated look, there are other important branded assets or materials that may also need redesign considerations as well. Not taking these other assets or materials into account can cause a disconnect between your brand and potential customers that may want to use …
