Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. GA can track visitors from all sources, including search engines, social networks, direct visits, and referring sites. GA offers an incredible amount of insight into your website’s visitor activity. In …
The financial services environment has always been competitive, but with today’s economic climate, prospects are more wary than ever. They are hesitant to spend and invest, and hunt for the best interest rates and terms for lines of credit. Traditional banks and credit unions are now engaging in marketing battles to win these prospects over. …
Google Analytics has recently expanded its Universal Analytics into a public beta. In 2012, Google Analytics expanded their analytics offerings to include Google Analytics Premium and Mobile App Analytics to help analysts manage all their diverse data sources. With the increasing use of “Big Data,” attribution modeling, and predictive analytics, we need more efficient methods …
Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to yield any incremental business. A real buzz kill, to say the least. This might be an indication that the campaign was a wash, however there’s still a chance that it …
It’s no surprise that more organizations than ever are allocating additional time and resources to establishing a solid presence in social media. Strategies are cooked up by marketing and brand managers. Page designs, cover photos, and icons are designed with care. Facebook and Twitter badges are placed on marketing pieces and business cards. As a …
We do a lot of work with banks and credit unions because of previous relationship within these markets. The financial services marketing landscape has really changed over the past decade and it’s about to get a mobile face lift and whole lot more in 2013. Below are my top five recommendations for bank & credit …
So your organization has decided to delve into the world of digital analytics. You’ve done your research, talked to countless analytics professionals and consultants, and performed the song and dance to gain the support of the decision makers for measuring your campaigns. At this point you may be thinking that you are ready to hit …
With so much industry emphasis on things like Big Data and Attribution Modeling, it can be a bit daunting for newcomers to the world of digital analytics to gain a proper foothold. That’s why we decided to put together a free webinar back in early November covering some of the top features in Google Analytics. …
This time of the year we’re either busy analyzing the past year’s data for the new year or dreaming of great food, presents, and time with the family over the holiday. In keeping with both of those notions, I’ve decided to take a stab at song-writing with this fun cheesy little version of the “12 …
