This year for Christmas eCommerce PPC account managers would like:
1 - Preview Functionality for Shopping Ads
Why is it that I can preview my Search and Display Ads without skewing my Impression data, but can’t do the same for Shopping Ads? As marketers, we would like to know exactly what our ads will look like before they are live on the internet.
2 - Average Position Data for Products and Product Groups
We can see the Impression Share lost (Rank), but not the average position that our Shopping Ads are shown. This information would help make decisions concerning bid adjustments at the product group or product-specific level.
3 - Multiple (and more specific) Conversion Columns for each conversion being tracked
While it is great being able to track Conversions, being able to quickly see the amount of each type of conversion (newsletter sign-up, sale, or phone call) would be beneficial. This would be useful in maximizing Return on Ad Spend (ROAS.)