ODYSSEY® battery, a premium brand of battery manufactured by EnerSys®, has selected local digital agency DaBrian Marketing Group, LLC to manage its most recent internet marketing campaign. ODYSSEY® batteries can be used for a variety of applications, from powersports to commercial fleets and more. ODYSSEY® batteries are manufactured to outperform competitors, even in the most …
Several types of Project Management exist… Traditional, Critical, Lean, Extreme—you name it. The field of project management has only “been around” since the late 1960’s (speaking of the 1960’s, did you see last week’s Mad Men themed blog?) and, as such, is still constantly being altered/bettered. Regardless of what type of project management works best …
Join us on June 20th for a free networking event! DaBrian Marketing Group, Reading, PA’s premier digital agency, is hosting a marketing meet-up in the Lehigh Valley to kick off the summer. Anyone interested in marketing, advertising, or analytics is welcome to attend. Food & drinks will be provided, and just for showing up, your …
Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. GA can track visitors from all sources, including search engines, social networks, direct visits, and referring sites. GA offers an incredible amount of insight into your website’s visitor activity. In …
Reading, PA, April 20, 2013 -(PR.com)- Storage World, a leading provider of self-storage units and storage supplies, has selected Reading-based digital marketing agency DaBrian Marketing Group, LLC to design its new website. Operating out of 9 locations throughout Pennsylvania and New Jersey, Storage World has made a name for itself by providing a variety of …
The financial services environment has always been competitive, but with today’s economic climate, prospects are more wary than ever. They are hesitant to spend and invest, and hunt for the best interest rates and terms for lines of credit. Traditional banks and credit unions are now engaging in marketing battles to win these prospects over. …
Google Authorship isn’t a new phenomenon; it was actually announced back in 2011 by Google’s web spam guru, Matt Cutts. Its purpose? To easily attribute and connect authors to the content they create across the web. Since its release, the authorship process has evolved and changed numerous times. If you Google around, you’ll find boatloads …
Marketing can be one of the most fun and exciting fields to work in, but sometimes there’s those times when a campaign doesn’t seem to yield any incremental business. A real buzz kill, to say the least. This might be an indication that the campaign was a wash, however there’s still a chance that it …
Email marketing plays a major role in any digital marketing strategy. According to a Forrester report, repeat customers tend to be more heavily influenced by email. Email allows you to reach out to customers, gain increased visibility with prospects, or share your latest news and promotions. When done correctly, email marketing platforms bring together a host …
