Dabrian Marketing Group

American Products Gets a New Website

January 29, 2020 by Dabrian Marketing Group Leave a Comment

Contract Manufacturing Specialist & Electronic Design Company Get a Content Upgrade & New Website

In August 2019, American Products, Inc (API) of York PA decided to redesign the website for a more modern look and feel. The goal was to aid in the establishment of a strong market presence with a high value web experience for potential buyers that will increase visibility, value, and brand recognition to ultimately yield greater sales. The new website needed to easily guide the target audience through American Products, Inc. website to obtain any information needed for them to get a quote or contact API.

Prior to the web design project, the API website had not updated the programming or content to be current with the organization offerings. The website still utilized flash and was not a responsive website. There were several technical issues that limited American Products ability to appear in the search engine results.

Now, the American Products website is a mobile friendly website that responds with the type of device that customers are using. Most of the technical issues that limited their search engine ranking were resolved, improved the overall site, and enhanced the user experience. In addition to web development, we wrote content to help API communicate what they offer, what they do, what differentiates them from competitors, industries expertise, and the quality assurance elements of contract manufacturing and product development.

Before

After

This was a web development and content writing project, not SEO. You can see the impact that a good site can have on the overall site health. The web design and content improved the site indexing with the search engines, internal linking, page load speed, and site performance.

" DaBrian Marketing produced high-quality web design and used a customer oriented approach from start to finish. I was impressed by the team’s effective communication completed the website before the deadline, and within their agreed-upon budget. Their web design resulted in a web project superior to our expectations. We definitely recommend DaBrian Marketing for website design and development. "

About American Products, Inc.

American Products, Inc. (API) was established in 1983, and has gained a reputation for excellence and professionalism in the industrial electronic industry. API has built a business on customer service, flexibility and the highest quality standards. With their sales, engineering and manufacturing facilities they are able to offer a totally integrated solution to your project. This turn-key approach offers a single source solution for product design from prototyping through production. American Products Inc. specializes in printed circuit board design and manufacturing as well as cable and harness assembly, panel and chassis assembly. American Products, Inc. has been ISO certified since 1997 and currently is ISO 9001-2015 certified.

If you need help with contract manufacturing, product development, or assembly, contact the American Products, Inc. for a quote.

The Power Of Voice Search And Its Effect On Your Business

December 19, 2019 by Dabrian Marketing Group Leave a Comment

As all digital marketers know, search engine optimization (SEO) is a key component in a marketing strategy and one that is constantly changing. For example, when Google’s algorithm to prioritize websites that have been optimized for mobile users was implemented, we saw the entire industry pivot towards a “mobile-first” strategy to prevent any penalties handed out by the new algorithm.

So what’s next you ask? Voice search. Yes, that’s right, voice search. Don’t be surprised how this relatively new SEO trend could affect your visibility and credibility as a business in 2020 and beyond.

What Is Voice Search?

Voice search, or search by voice, is the ability to speak to a device – be it smartphones, laptops, or smart home devices – to make a request or search for information, rather than your standard text-based search. The voices inside these many devices are called voice assistants.

Some current examples of voice assistants are:

Amazon Alexa

A voice assistant on countless Amazon products such as Echo, Echo Show, and FireTV.

Google Assistant

A voice assistant on Google products like Google Home, Google Mini, and Google Home Hub.

Apple Siri

A voice assistant on Apple products such as iPhones, iPads, and Apple Watch.

To develop a sound SEO strategy in 2020, it’s important to understand the power of voice search and how to optimize it for your business. According to Google’s CEO, Sundar Pichai, around 20 percent of search queries are done by voice. More people these days use their voices to search for information for two reasons: it’s faster, and it’s natural. Not only do people use voice to search for information, but they also use it for the following:

Play music
Play games
Shopping
Set daily reminders
Make a phone call

Case and point, voice is here to stay and there is no way around it. It is not optional!

How Will Voice Search Affect My Business?

As I mentioned in the beginning, voice search is currently not a part of Google’s algorithm however it is still dictating current search results. Voice search queries often yield different results than if the user had typed in a text-based search. SEO wise, it’s a good idea for businesses to be on their toes with voice search components for their consumers who are adapting and switching over to that medium. According to experts in voice search, content must be optimized for voice. It needs to be more direct and conversational so it will be synced with search queries. This will help boost traffic by staying relevant and more visible to consumers.

Who Uses Voice Search?

According to an article by AllBusiness, people of all ages have used voice search for a source of information. However, the data also highlights the need for local businesses to utilize voice search to target younger customers:

76% of consumers ages 18 to 34 had used voice search to find information for a local business within the last year.
64% of consumers ages 35 to 54 had used voice search to find information for a local business within the last year.
37% of consumers ages 55 and older had used voice search to find information for a local business within the last year.

What Industries Are Most Affected by Voice Assistants?

Statistics show people use voice for mostly food-related requests.

Restaurants/cafés (51%)
Grocery stores (41%)
Food delivery (35%)
Clothing stores (32%)
Hotels/bed and breakfasts (30%)

Some of the things they may be doing, while asking for these industries, are checking inventory, checking business hours, or even making a purchase.

Typical Actions Taken By Voice Search Consumers

Voice search drives action for local businesses, much like a call-to-action button on a web page. Here are the possible outcomes after someone does a voice search:

28% of consumers call the business.
27% visit the business’s website.
19%visit the business in person.

Is Alexa The Future?

Voice search has been a useful tool for many people for many many years and many more to come in the future. As more people interact with them on a day to day basis, it’s only a matter of time before it becomes the number one source of information. This increase can make or break a business. The earlier you start, the more likely successful your company will be.

Subscribe for more information or get a quote for SEO for voice search.

Northern Berks Regional Police Department’s Second Annual National Night Out Celebration

July 31, 2019 by Dabrian Marketing Group Leave a Comment

Northern Berks Regional Police Department is proud to host its second annual National Night Out celebration on Tuesday, August 6, 2019 from 6:00 p.m. – 9:00 p.m. at Schuylkill Valley School Campus located at 929 Lakeshore Drive, Leesport, PA 19533.

Schuylkill Valley School District

929 Lakeshore Dr, Leesport, Pennsylvania 19533

Northern Berks Regional Police Department National Night Out 2019 celebration is free to the public thanks to the generous support of over 50 local businesses and nonprofits. Chief Brian Horner and the police officers from Northern Berks Regional Police Department will be in attendance. They will also be joined by Bern Township Police, Hamburg Borough Police, Tilden Township Police along with a few other law enforcement agencies and first responders:

NORTHERN BERKS EMS-670

LEESPORT FD-37

BLANDON FD-12

CENTERPORT FD-38

GREENFIELDS FD-55

RUSCOMBMANOR FD-34

WALNUTTOWN FD-32

VIRGINVILLE FD-33

BERNVILLE FD-29

MT. PLEASANT FD-30

The event will include free food, sweet treats, music, games, a bounce house, giveaways, prizes, fireworks and more. Come join the fun and meet you police officers and first responders!

Northern Berks Regional Police Department serves the residents of Ontelaunee Township, Leesport Borough & Maidencreek Township. Everyone is invited to get involved in the partnership between public safety and communities to prevent crime & drugs in our neighborhoods! We encourage businesses to get involved! And we welcome residents to attend a free night of community fun! See you on Tuesday, August 6, 2019 at Northern Berks Regional Police National Night Out!

Like us on Facebook

And follow our 2019 event page at

Northern Berks Police National Night Out 2019

A note from NNO, “National Night Out is an annual community-building campaign that promotes police-community partnerships and neighborhood camaraderie to make our neighborhoods safer, more caring places to live. National Night Out enhances the relationship between neighbors and law enforcement while bringing back a true sense of community. Furthermore, it provides a great opportunity to bring police and neighbors together under positive circumstances.”

See you on August 6th at Northern Berks Regional Police National Night Out 2019.

For further information on Northern Berks Regional Police National Night Out 2019 event contact Diane Rollins at 484-269-0618.

DaBrian Designs Immaculate Conception Academy’s New Site!

May 22, 2019 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing recently partnered with Immaculate Conception Academy in Douglassville, PA to design their new website. Immaculate Conception Academy needed a new website to showcase the unique educational offerings they provide. The DaBrian team designed a secure mobile-responsive website that functions as a central point of communication and powerful marketing tool. The website was constructed to attract new families, educate visitors, update current families, inform volunteers, and appeal to donors.

The ICA team had several goals for their new website. Enhancing the visitor journey to make finding the plethora of resources and information easy for visitors was a key focus. The website developed by the DaBrian team offers current school families and staff quick and easy access to the information they need. Classroom pages, school and lunch calendars, forms, tuition payment options, social links, and other useful resources are all readily available on a mobile device or a desktop for busy parents and teachers.

Engaging prospective new families was also a primary goal for this website design project. The DaBrian team designed the website to showcase the child friendly, faith-centered, learning focused experience that is found at Immaculate Conception Academy. The website call to actions are clear. New families are invited to schedule a tour, to call, or to email Immaculate Conception Academy to learn more about the school’s unique educational offerings.

The website also features a blog as an ongoing method of adding new information to the website. The blog was designed to keep families informed by highlighting current events, sharing school news, and other important messages. The DaBrian team provided website training and WordPress resources to educate the Immaculate Conception Academy team on creating blog posts, adding important messages, and making edits to the website.

Immaculate Conception Academy is a private Catholic school offering preschool programs, kindergarten classes, as well as 1st through 8th classes. They offer an academic curriculum enriched with weekly specialty classes such as art, music, library, physical education and Media/STEM. If you are looking for an exceptional education for your child in Berks County, or for an example of another great DaBrian website check out Immaculate Conception Academy in Douglassville, PA.

Penn Street Market in the Heart of Downtown Reading, PA 19601

May 15, 2019 by Dabrian Marketing Group Leave a Comment

The website launch of Penn Street Market – or PSM – is another excellent example of recent work completed by the design team here at DaBrian Marketing Group. PSM is a branch of the Greater Reading Chamber Alliance, also referenced as GRCA, located at 445 Penn Street Reading, PA 19601. Their specialization is in providing farmers, locally owned restaurant and food trucks an open space to sell fresh produce.

Our work with Penn Street Market consisted of doing a website redesign to deliver a fresh & vibrant look that captured attention. PSM’s goal was to attract new users to the site and deliver an enjoyable experience that matches the upbeat mood at the Market. Our Creative Director Mark Mapp and Web Developer Nicholas Azzarello set out to design an outline that fit PSM’s goals. Thanks to Aaron Gantz, Executive Director – Downtown Development at GRCA, keeping a consent line of communication with us, we were able to develop and launch the website in a quick and timely manner. At DaBrian Marketing Group, we pride ourselves on delivering our projects on-time, on-budget, and in-scope.

Besides the layout of the homepage www.pennstmarket.org, DaBrian Marketing created and implemented a number of category pages to help improve the user experience. These pages included: About the Market, Become A Vendor, Plan Your Visit, Become a Sponsor, Berks Farm Bucks and Connect with us pages. The result was a cleaner, more modern looking site, more easily navigated by visitors. The usability and functionality on the site also improved with quick accessibility between the pages and a mobile-first design approach. The stated goals of Penn Street Market were considered with every page made, header implemented and line of code written so that the finished product exceeded expectations.

About Penn Street Market

The Penn Street Market is an open-air, seasonal farmers market in the heart of downtown Reading, PA. The Market features local farm produce, fresh meats, baked goods, locally owned restaurants, and food trucks, and more! The Greater Reading Chamber Alliance and the Market Team are committed to hosting a variety of family and nutritional programs in partnership with The Food Trust, featuring local musicians, kids crafts, and highlighting community resources.

Want to learn more about our other projects? Then visit our Website Design blogs!

Website Redesign of NAI Keystone of Wyomissing, PA 19611

May 13, 2019 by Dabrian Marketing Group Leave a Comment

NAI Keystone Commercial & Industrial, LLC located at 875 Berkshire Blvd Suite 102, Wyomissing, PA sought out help and was pointed in our direction by our close friends over at CoreRDG. NAI Keystone had a vision of redesigning their website to have a unique, fresh and inspiring look. The intention was to attract the attention of any onlookers to navigate through the history of NAI Keystone, fellow employees, and Properties. Working with them these past three months was a journey and experience that we would not forget anytime soon.

DaBrian Marketing Group happily accepted the project when we heard the approach NAI Keystone intended to take by Kaitlyn Tothero, Marketing Director at NAI Keystone. Kaitlyn shared the need of wanting to be unique compared to other NAI Keystone websites at different locations. To accomplish this goal, the idea of using a video to share their History, Services, Properties, Employees, and Testimonial. There was also a secondary goal for the video, to show the beauty of Reading PA from a different perspective.

Throughout the project, we created the following pages; About us, Meet The Team, Blog, and Contact Us. DaBrian Marketing implemented updated images and videos on the NAI Keystone website. The site was giving access to enhance the functionality of interior pages and direct control of page elements such as titles, meta descriptions, and alt tags. These changes help to keep the website up to date, making it easier to upload images in the future.

At DaBrian Marketing Group, we always move forward intending to achieve our deliverables. NAI Keystone communication with us was excellent throughout the project and helped toward the accomplishment of getting their website live well within the timeline and budget. “Our time working with NAI Keystone was amazing. It was a great pleasure working with Kaitlin. Constant communication throughout the project kept us on pace to meet our deadlines which kept us focused on the clients creative and marketing goals.” – Mark A. Mapp, Creative Director at DaBrian Marketing Group

About NAI Keystone Commercial & Industrial, LLC

NAI Keystone Commercial & Industrial, LLC provides businesses with the highest quality services and the best real estate solutions for maximizing profitability and performance levels. We provide local and global brokerage services for the acquisition, site selection, sales and leasing of commercial properties. As a result of our commitment to excellence, we have won the respect of local, national and international clients since our inception. Our team of professionals is supported by comprehensive resources ranging from extensive research, marketing materials and technology. As a diversified organization, NAI Keystone offers an integrated network of specialists and a wide range of premier services.