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Dabrian Marketing Group

DaBrian Designs Immaculate Conception Academy’s New Site!

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DaBrian Marketing recently partnered with Immaculate Conception Academy in Douglassville, PA to design their new website.  Immaculate Conception Academy needed a new website to showcase the unique educational offerings they provide. The DaBrian team designed a secure mobile-responsive website that functions as a central point of  communication and powerful marketing tool. The website was constructed to attract new families, educate visitors, update current families, inform volunteers, and appeal to donors.

The ICA team had several goals for their new website. Enhancing the visitor journey to make finding the plethora of resources and information easy for visitors was a key focus.  The website developed by the DaBrian team offers current school families and staff quick and easy access to the information they need. Classroom pages, school and lunch calendars, forms, tuition payment options, social links, and other useful resources are all readily available on a mobile device or a desktop for busy parents and teachers.

Engaging prospective new families was also a primary goal for this website design project. The DaBrian team designed the website to showcase the child friendly, faith-centered, learning focused experience that is found at Immaculate Conception Academy. The website call to actions are clear.  New families are invited to schedule a tour, to call, or to email Immaculate Conception Academy to learn more about the school’s unique educational offerings.

The website also features a blog as an ongoing method of adding new information to the website.  The blog was designed to keep families informed by highlighting current events, sharing school news, and other important messages. The DaBrian team provided website training and WordPress resources to educate the Immaculate Conception Academy team on creating blog posts, adding important messages, and making edits to the website.

Immaculate Conception Academy is a private Catholic school offering preschool programs, kindergarten classes, as well as 1st through 8th classes.  They offer an academic curriculum enriched with weekly specialty classes such as art, music, library, physical education and Media/STEM. If you are looking for an exceptional education for your child in Berks County, or for an example of another great DaBrian website check out Immaculate Conception Academy in Douglassville, PA. 

Penn Street Market in the Heart of Downtown Reading, PA 19601

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The website launch of Penn Street Market – or PSM – is another excellent example of recent work completed by the design team here at DaBrian Marketing Group. PSM is a branch of the Greater Reading Chamber Alliance, also referenced as GRCA, located at 445 Penn Street Reading, PA 19601. Their specialization is in providing farmers, locally owned restaurant and food trucks an open space to sell fresh produce.

Our work with Penn Street Market consisted of doing a website redesign to deliver a fresh & vibrant look that captured attention. PSM’s goal was to attract new users to the site and deliver an enjoyable experience that matches the upbeat mood at the Market. Our Creative Director Mark Mapp and Web Developer Nicholas Azzarello set out to design an outline that fit PSM’s goals. Thanks to Aaron Gantz, Executive Director – Downtown Development at GRCA, keeping a consent line of communication with us, we were able to develop and launch the website in a quick and timely manner. At DaBrian Marketing Group, we pride ourselves on delivering our projects on-time, on-budget, and in-scope.

Besides the layout of the homepage www.pennstmarket.org, DaBrian Marketing created and implemented a number of category pages to help improve the user experience. These pages included: About the Market, Become A Vendor, Plan Your Visit, Become a Sponsor, Berks Farm Bucks and Connect with us pages. The result was a cleaner, more modern looking site, more easily navigated by visitors. The usability and functionality on the site also improved with quick accessibility between the pages and a mobile-first design approach. The stated goals of Penn Street Market were considered with every page made, header implemented and line of code written so that the finished product exceeded expectations.

About Penn Street Market

The Penn Street Market is an open-air, seasonal farmers market in the heart of downtown Reading, PA. The Market features local farm produce, fresh meats, baked goods, locally owned restaurants, and food trucks, and more! The Greater Reading Chamber Alliance and the Market Team are committed to hosting a variety of family and nutritional programs in partnership with The Food Trust, featuring local musicians, kids crafts, and highlighting community resources.

 

Want to learn more about our other projects? Then visit our Website Design blogs!

Website Redesign of NAI Keystone of Wyomissing, PA 19611

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NAI Keystone Commercial & Industrial, LLC located at 875 Berkshire Blvd Suite 102, Wyomissing, PA sought out help and was pointed in our direction by our close friends over at CoreRDG. NAI Keystone had a vision of redesigning their website to have a unique, fresh and inspiring look. The intention was to attract the attention of any onlookers to navigate through the history of NAI Keystone, fellow employees, and Properties. Working with them these past three months was a journey and experience that we would not forget anytime soon.

DaBrian Marketing Group happily accepted the project when we heard the approach NAI Keystone intended to take by Kaitlyn Tothero, Marketing Director at NAI Keystone. Kaitlyn shared the need of wanting to be unique compared to other NAI Keystone websites at different locations. To accomplish this goal, the idea of using a video to share their History, Services, Properties, Employees, and Testimonial. There was also a secondary goal for the video, to show the beauty of Reading PA from a different perspective.

Throughout the project, we created the following pages; About us, Meet The Team, Blog, and Contact Us. DaBrian Marketing implemented updated images and videos on the NAI Keystone website. The site was giving access to enhance the functionality of interior pages and direct control of page elements such as titles, meta descriptions, and alt tags. These changes help to keep the website up to date, making it easier to upload images in the future.

At DaBrian Marketing Group, we always move forward intending to achieve our deliverables. NAI Keystone communication with us was excellent throughout the project and helped toward the accomplishment of getting their website live well within the timeline and budget.  “Our time working with NAI Keystone was amazing. It was a great pleasure working with Kaitlin. Constant communication throughout the project kept us on pace to meet our deadlines which kept us focused on the clients creative and marketing goals.” – Mark A. Mapp, Creative Director at DaBrian Marketing Group

About NAI Keystone Commercial & Industrial, LLC

NAI Keystone Commercial & Industrial, LLC provides businesses with the highest quality services and the best real estate solutions for maximizing profitability and performance levels. We provide local and global brokerage services for the acquisition, site selection, sales and leasing of commercial properties. As a result of our commitment to excellence, we have won the respect of local, national and international clients since our inception. Our team of professionals is supported by comprehensive resources ranging from extensive research, marketing materials and technology. As a diversified organization, NAI Keystone offers an integrated network of specialists and a wide range of premier services.

Dynamic Growth Ready to Reshape Dental Industry with New Website

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"This was a wonderful collaborative experience. We appreciate the help from DaBrian!" - Dynamic Growth  

DaBrian Marketing Group has created a new website for Dynamic Growth Dental Support, the first dental support organization (DSO) for Berks County and surrounding areas. The website provides a digital presence that strengthens Dynamic Growth’s efforts to help small dental practices grow. The project arose from a long-standing marketing partnership between DaBrian and Grove Dental Group of Wyomissing, the flagship dental practice in the Dynamic Growth brands.   

Dynamic Growth | Their Story

The first of its kind in the Reading area, Dr. Jeffrey Grove, 40, of Cumru Township is founder and owner of Grove Dental Group and Ryan Jones, 36, of Spring Township serves as CEO of the newly formed Dynamic Growth. Jones said Dynamic Growth is unique, with a distinctive business model, because it is relationship-focused to help small dental practices to grow. “Contracting with Dynamic Growth allows practices to leverage economies of scale and provide growth and opportunities for team members,” Jones said. “Some of the more common DSO models are missing the boat in terms of creating a culture within their practices.” The business currently operates from the same location as its Grove Dental office in Wyomissing.

DaBrian's Involvement

DaBrian Marketing Group’s goal was to create a site that highlighted the unique benefits that Dynamic Growth could provide as a DSO for the area). We aimed to strike a balance between both explaining what a DSO is in simple terms and highlighting the  benefits Dynamic Growth could provide partner practices. At its core, the website sought to emphasize Grove’s family-oriented approach and distinguish it from other entrants in the rapidly growing dental support space. We’re thrilled to be a small part of this exciting, ongoing transformation of the dental industry.

About Dynamic Growth

Dynamic Growth was formed to provide the business resources and support dentists need to focus on quality patient care. It is a dental support organization that is ready to help shape the future of the dental industry. Giving dentists freedom from the burdens of the business while maintaining control over the clinical, you can learn more at dynamicgrowth.dental!

Why You Should Embrace Social Media Advertising

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If you are not doing social media advertising for your business, then you are doing it all wrong! Social media is full of content, so it is easy for your business to get lost in the feed. This is a problem that you do not want to face. So how do we fix it? Start using social media ads!

Social Media Advertising, or Paid Social is highly recommended to get your content in front of users. For starters, according to Hubspot, organic reach is down across most of the major networks. It is crucial to use social ads to stand out. Let’s break down why this is is needed.

First things first, what is the difference between organic social and paid social? Organic social is using the free tools from social networks to build a community, share posts and responding to customer comments. Paid social is paying to display advertisements or sponsored messages to social networks users based on user profiles.

Both are important to have, but organic is reaching limited amount of people. Organic is still important. You should use it to interact with your community and keep a presence online. However, it does mean that social media has turned into a pay-to-play space.

Here is a short list of reasons on why you should embrace social media advertising:

  1. You will stand out from competitors. Advertising will increase your reach and will create brand awareness. If your brand or business appears more, it’ll become more recognizable and set you apart from everyone else. 
  2. You can enhance your targeting. You will be able to refine who you want to see your ads! This can be based off of interests, demographics, locations, etc. This will help you become more intentional and reach who you want to buy into your brand.
  3. You can understand audience interactions. You can see which ad type was interacted with more. Does video work better? Who does it work for? What do people respond to? These questions can be answered through results and collected data. If you know what people like, then you can make more ads like it.

Know your audience. Each platform has a different audience. For example, most Latinx people will be on YouTube, women are dominating Pinterest, and African Americans are on Twitter. You should know how each demographic use these particular platforms to be more effective. Understanding your audience will make you more effective with social ads. 

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Each platform also provides different types of advertising, too. Instagram, LinkedIn, Twitter, and Facebook, have different ways and methods to target people. This blog gives you an introduction to how social ads are being used today, but a social marketing professional can help you determine which platform would maximize your ad dollars.

So again, why should you embrace social media advertising? Today, most businesses of all sizes must include paid social media in their strategies. Paying for social media will boost your reach, provide better targeting, and drive better results!

For more ideas and suggestions, check out how DaBrian Marketing optimizes social to drive conversions and generate leads HERE!

Check out our previous blog on social media management tools HERE.

3 Pro-Tips for Using Hootsuite as a Social Media Management Tool

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What is Social Media Management?

Social Media Management is the act of monitoring social content, developing and posting content, and managing conversations on social media platforms. This is different from social media advertising, which is paid efforts and targeting on social media. Social media management is customer service, while social media advertising is sales.

Social media can be overwhelming for most people, but there are tools in place to help minimize the stresses that come with social media marketing. Hootsuite is a social media management tool where you can schedule posts, curate content, monitor interactions with your social accounts, and more! This is a crucial tool for every social media manager to have in their arsenal and will help your business prosper in the digital age.

DaBrian Marketing Group is a proud user of Hootsuite which allows us to manage multiple clients, on multiple platforms, all from one dashboard. This blog will introduce three crucial tips that each social media manager must have.

Pro-Tip #1: Proactivity is a MUST!

Proactivity should be any social media manager’s best quality. It is important that you are at least a month ahead on any and all content. This way you can see your entire content schedule with just a glance while also leaving room for critical social monitoring responses throughout the month.

DaBrian Marketing Group utilizes Hootsuite to keep up with a variety of clients across multiple social media sites, which includes Facebook, Twitter, Instagram, and LinkedIn. This helps us stay on top of who takes priority or who has posts scheduled for the day.

If you are proactive, this will allow you to post about any sudden shifts or articles that come out, which leads into the next tip!  

Pro-Tip #2: Stay Relevant! Keep up with competitors and industry thought leaders

Hootsuite allows you to host streams that will update you with new trends and it features the app Nuzzel. This app allows you to track news sources and industry trends from the top influencers. This can help you curate information that will be relevant and can help you stay on the pulse of the industry, which allows for higher engagement.

We use this to make sure that we can pick our client’s brains about what is going on with them and if they want to separate themselves out as thought leaders. This will make your brand seem more attractive and trustworthy.

Pro-Tip #3: View Your Insights!

According to Hootsuite contributor, Christina Newberry, “it gives you bird’s-eye view of the conversation about your brand online.” This is important, since you can quantify your insights, but also see how people engage with your brand through how they receive your brand. Understanding this will allow you to recognize behavior on these digital platforms and adjust accordingly.

You can view your insights, but make sure that you also report on these insights as well! You can check in with all of your analytics and see how well your social media campaign has been doing. This is important to know how to plan for the future and manage your social strategy accordingly.

In the next blog post, we will delve into Social Media Advertising with a focus on Facebook and LinkedIn.

For more information on what DaBrian Marketing Provides on social, click here.

To get a crash course in Hootsuite, click here.