Since the days of yore (back when MySpace reigned supreme), social media has been used as one thing above all else: a really great time waster. The reason social media exploded into being an integral part of our daily routines was because it entertained us. It allowed us to fill the gaps between our facetime …
I love the #AgencyLife hashtag on Twitter. For those who are unfamiliar, it’s mostly comprised of snarky witticisms and love (okay, and the occasional picture showing a coffee obsession bordering on unhealthy). What could be better, right? Thanks to my time here at DMG, I’ve been fully initiated into all that #AgencyLife has to offer. …
So, You Want to Start Making Videos As a marketing medium, video is great. Really great. Think about it—in less than 90 seconds, it’s possible to captivate your audience, bring them to the brink of tears, or even turn them into your next customers. As a marketer, browsing your favorite brands on YouTube can quickly …
Recently, a huge security scare plagued the internet. This security vulnerability was coined The Heartbleed Bug, named for its relationship to the heartbeat on a server. The internet was in shock, emails were flying to reset passwords, and experts warned of an ominous outcome. But what happened? Before we can understand what exactly happened, we …
Why So Optical? The ever-changing realm of social media develops new processes, norms, and expectations on a seemingly daily basis. So much so, in fact, that the only way to keep tabs on how the industry is changing is to get the information straight from the source behind the changes: the platforms themselves and the …
Come to Me with Solutions, Not Problems I know, I know, I’ve mentioned proactively planning before. So why bother project problem planning when you can just tag an “I’ll deal with that if it happens,” or a “We’ll cross that bridge when we come to it” onto your risk assessments? While the answer might seem …
Digital channels sometimes get a bad rap when it comes to the hospitality industry (i.e. local restaurants, hotels, travel, and the like). It doesn’t take too much effort to search for an article criticizing companies that participate in what is deemed “empty” social media engagement or “stale” brand messaging. It’s high-time to rise up from …
Some Background More often than not, our team members‘ inboxes are flooded with newsletters and other subscriptions as a way to remain in the proverbial industry loop. This information gives us the ability to spot trends and generally provide more informed recommendations for the businesses with which we work. Some of the DMG crew subscribes …
‘The cloud’ is a scary phrase to just about everyone in an organization. When the idea of the cloud was released, industries went haywire. Some people feared data security, while others were simply unsure of what the idea of the cloud was. Today’s idea of the cloud has changed drastically, with more and more services …
