DaBrian Marketing Group, LLC

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Importance of Kerning and Tracking

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Some Background When designing a project for digital or print, there are a couple of important aspects in design which must be taken into consideration.  These important aspects to remember in design are namely kerning and tracking, known to most people simply as letter spacing. So what do these terms mean?  Do they really make …

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Event Tracking to Reduce Bounce Rate Due to Affiliate Sites

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One of the greatest challenges a web analyst faces in the field is gaining full visibility into all facets of an organization’s online presence. As analysts, we are curious creatures by nature with an unquenchable thirst for data and knowledge. We want to know where traffic is coming from, how these visitors are using the …

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