Link building has always been an important aspect of SEO and, with the latest algorithm changes, still is. However, long gone are the days of simple mass directory submissions and overly-optimized content made for search engines. Even though these tactics may garner a smidgen of link equity, it will not suffice in the world of …
How our SEO Tools led us Astray Experience has shown that for a large portion of business owners, a glaring issue exists with the accepted perception of search engine optimization and the plethora of assistive software suites. Everyone seems to tout that high rankings and “the top spot on Google” are the primary goals associated …
For any business, your customers need to be able to find you. You wouldn’t take any signage down from your building, would you? This includes the customer having quick and easy access to basic information such a telephone number and hours of operation. The majority of customers now turn to the internet to find this …
Why is mobile SEO important? The sight of someone peering down at a smartphone, tablet, or other mobile device is all too common, but it’s not simply just a fad. Mobile is the new way that information is extracted from the vast landscape of the internet quickly and efficiently. With the rise of users of …
Most of the time when we talk to prospective clients about SEO, the first things they think of are keywords, descriptions, and page titles. Now, just about every marketing person on the planet thinks they’re an SEO expert. Yeah right, just like everyone that can code HTML is a web developer too. The point is …
Google Authorship isn’t a new phenomenon; it was actually announced back in 2011 by Google’s web spam guru, Matt Cutts. Its purpose? To easily attribute and connect authors to the content they create across the web. Since its release, the authorship process has evolved and changed numerous times. If you Google around, you’ll find boatloads …
What is Search Engine Optimization? Believe it or not, there are still business owners who have no clue what SEO is. Or maybe they have an awareness, but they are either too scared or not interested enough to see the benefits in it. Well, today I’m going talk about how vital implementing SEO is for …
In the internet marketing environment, we have access to a lot of information about our existing customers as well as prospective customers. Keyword research provides information on terms and phrases that are relevant to a specific audience, but demographic and geographic information should also be leveraged to improve effectiveness of email marketing campaigns and promotions. …
What are Infographics? In short, an infographic is any visual representation of information. These large, creative images (see below for an example) can be found in a variety of places around the web, like on blogs, through some social networks like Pinterest, and on bookmarking sites like StumbleUpon. For the purposes of Internet Marketing, an …
