Home Improvement Marketing | DaBrian Marketing Group, LLC

Reading, PA – July 5, 2017 – Donald M. Uhrig Jr. is the president of three highly successful companies – Uhrig Construction, Uhrig’s Professional Painting and Paperhanging, and Hannahoe Painting – in Reading, PA. With decades in business, Uhrig’s companies are the area’s leading experts in beautifying homes and businesses in Reading. Their websites and online presence, however, needed some updates and renovations to help all three companies remain competitive in their respective industries. After an assessment and analysis of their existing online presence, DaBrian Marketing designed a modern website for each company and ramped up the sites’ search engine optimization (SEO) to make them appear higher on Google and other search engines. The Uhrig Companies can also turn to DaBrian Marketing for content marketing when in need of contextual information that website visitors would find appealing and useful.

The local SEO experts at DaBrian also created, verified, and optimized the local listings of all three businesses to enhance the visibility of each within their local market. SEO is most effective through continuous maintenance of online accounts and providing current or potential customer with correct information.

In addition to providing more user-friendly content, DaBrian Marketing gave each visitor a better visual representation of each company. The agency made it easier to find more information about each company, stated the details of their services, provided easy-to-find contact information for team members, displayed information about previous projects, and improved contact forms to make it easier for customers to contact each company and find directions. Each website is now mobile and tablet friendly, so the websites look great on any size screen. DaBrian Marketing Group also improved and expanded the social media presence for all three companies. Uhrig’s Painting and Hannahoe had previously established Facebook pages; DaBrian helped all three companies become more active on Facebook, as well as on Twitter and LinkedIn, by claiming or creating the social media accounts. The companies’ social media accounts provide industry information, company updates featuring new products and employees, helpful tips for interested homeowners and business executives, and as a source of constant customer service. DaBrian also made it easier for visitors to access each business’s social media channels. Senior Vice President, Teri Yeager, says:

“We are very pleased with the value we received investing in our companies, the fresh new look of our websites, our online presence and our decision to partner with DaBrian Marketing. Working with the team at DaBrian has been a great experience: extremely responsive, always there to walk us through the processes and keep us on task every step of the way. The attention we received made us feel like we were their top priority.”

Visit the newly designed websites and find the social media accounts of Uhrig Construction, Uhrig’s Painting and Paperhanging, and Hannahoe Painting respectively at: www.UhrigConstruction.com, www.Uhrig.com, www.Hannahoe.com.

About Uhrig’s Uhrig’s Professional Painting and Paperhanging, Uhrig Construction and Hannahoe Painting

Uhrig’s Professional Painting and Paperhanging has been family owned and operated since 1950. Uhrig Construction was incorporated in January 2001. Hannahoe Painting was formed in 1980 then joined DMU Enterprises, Inc. in 1995.

The headquarters for all three companies is at 1700 North Fifth Street in Reading, Pa. Contact Uhrig Construction by calling (610) 373-1612 and Hannahoe Painting by telephoning 610-373-9743. Reading residents can contact Uhrig’s Professional Painting and Paperhanging by calling (610) 373-8814; those in Allentown call (610) 435-0256, customers in Bryn Mawr can phone (610) 525-6779 and those in Pottstown may dial (610) 323-3110.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency. Focused on providing original and strategic digital marketing solutions for businesses, DaBrian Marketing Group offers a number of essential services, such as include content marketing, social media consulting, web hosting, local SEO, email marketing, digital branding, search engine optimization (SEO), Pay Per Click (PPC) Advertising, web design, web analytics, social media marketing, and more. For more information about DaBrian Marketing Group, located at 500 Penn Street, Suite 201 in Reading, Pennsylvania, visit dabrianmarketing.com or call 610.743.5602.

For 2016, Statista reports that 78% of U.S. Americans have a social media account. You can assume that most of your customers, clients, and employees are all part of this percentage (because really, who doesn’t actually have a Facebook?). So, reaching your customers through social media marketing should be easy… right? Not exactly. Most of us aren’t on every social media platform, so picking any random one will not guarantee you’ll reach the right people. Utilize the ones that your industry’s audience frequently uses while creating a social media marketing strategy to raise brand awareness and connect with your customers.

Let’s find out. Are you using the right social media channels for your industry?

Home and Garden

Within the home and garden industry, your job is to create a beautiful space for your customers. This should easily be carried over onto your social networks. A unique social channel that works extremely well to aid in becoming a thought-leader of this industry is Pinterest. Pinterest is essentially a way to organize your innovative ideas and thoughts. Whether you design home decor or landscaping, you can create specific Pinterest Board’s based on certain areas of the home or by specific locations. Better Homes and Gardens has created 185 today of everything from holiday boards, to casserole dishes, to one called “Let’s Get Organized.” Users can follow the page itself or only the boards that pertain to them.

Hospitality

Instagram works great for companies who offer entertainment, lodging, and tourism locations. It is used for sharing a feed of videos and pictures that can be edited directly on the application. One piece of advice when creating a strategy for Instagram is to maintain the same look throughout each post. This could be one particular filter or border for every picture you post. While this is not essential, it does help with brand consistency. Staples, an office supplies company, simply adds their branded Staples’ name to the right-hand corner of each image.

Non-Profit

Most non-profits have a lot of freedom on how to promote their services. Snapchat offers a lot of room for customization and building brand awareness that can definitely be taken advantage of. First off, a non-profit location could design a geotag that can be used by its guests when they visit. This will allow friends and families to see where they are volunteering and visiting. Another idea would be to allow a few departments access to the Snapchat account. If it is an Animal Rescue League, the head of the cat room, kennels, and any other department can easily share the adoptable animals and the day-to-day routine of what it’s like to work there.

Ecommerce and Retail

Ecommerce and retail businesses where you are selling a variety of products should be simple to run Instagram, Snapchat, or Pinterest for. Michael Kors, an apparel and accessory retail store, sticks to a common theme for a certain period of time. The company will take a seasonal color or pattern and promote it in roughly 8-12 photos before moving on to another one.

Social Media Marketing Takeaways

While this blog is focused on one particular social media platform per industry, you should never only devote your time to only one social media platform. Take the time to create a plan for a few social media accounts that will work best for you company and will reach your target audience. Common social platform, such as Facebook and Twitter, are two platforms that any industry should be utilizing since they are the most common for all demographics and businesses.

If you do not know how to begin with social media marketing or have any other questions, let us know in the comments below, or contact us today!

About Uhrig’s Uhrig’s Professional Painting and Paperhanging, Uhrig Construction and Hannahoe Painting

About DaBrian Marketing Group, LLC

Home and Garden

Hospitality

Non-Profit

Ecommerce and Retail

Social Media Marketing Takeaways

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