USA Today recently ran an article about Facebook’s data collection methods and the issues they raise with privacy protection. Although there is very good reason for these concerns to be voiced, consumers should still be aware that not all monitoring is a bad thing, and in fact, a lot of the monitoring that marketing and …
One of the most common mistakes made in the web and e-commerce worlds is the dismissal of the importance of mobile accessible websites. Mobile activity on the web is increasing exponentially every day as more and more consumers trade their laptops and desktops for smartphones and tablets. Society wants to be mobile and less constricted …
One of the greatest challenges in the past has been effectively tracking traditional marketing methods like billboards, direct mail pieces, and print advertisements alongside internet marketing efforts. This is much more attainable nowadays via Multichannel Analytics. DMG’s Web Analyst Brandon Wensing describes some of the benefits of using this method to yield imperative insights into …
Over the past several years, the greatest challenge facing internet marketers and web analysts has been convincing superiors and clients of the value of monitoring all of their web-based efforts. All-too-often, they will fire back with something along the lines of “Oh, we know how many visits we’re getting to the site.” This statement usually …
Most people involved with the marketing facet of a company would agree that there are countless avenues to market with.Websites, banner advertising, e-mail marketing, direct mail marketing, cold calling…the list goes on and on.Over the past decade, it’s become increasingly important to monitor marketing effectiveness.Web analytics tools have been improving as quickly as the rest …
We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global websites and campaigns, but lacked a standard web analytics solution, standard profile configuration, dedicated data collection team, data validation process, and avenues of communication between IT and the rest of the business. “Web …
Knowing how your target audience uses your website is integral to increasing visitor conversions and improving customer relations. Various retail stores around the world spend millions of dollars on researching how their customers browse their brick and mortar stores. They use this data to arrange the store in the most efficient manner, even engaging in …
One of our clients requested a method to export more data from the Google Analytics pivot tables. The purpose of the export was to tie together Google Analytics with specific URL variables; however, Google Analytics displays a limited number of items on the pivot table. We did some research and we came across this Google …
