In light of our latest announcement about our recent Partnership with HootSuite, we decided to put together a video showing off this powerful Social Media Management System.
Check it out below, and don’t forget to subscribe to our YouTube channel for more updates!
Social media is one of the biggest prospecting tools that companies and sales reps have. The days of solely relying on sales calls and follow ups are long gone. Today, there are a plethora of social media outlets to assist with prospecting leads, establishing contacts, and driving sales. When used properly, social media can be an extremely powerful and vital tool that can give companies an advantage over their competition. Below are my top 5 ways to drive sales using social media:
1) Create a Branded Social Media Channel. When visitors look at a company’s Facebook page they are looking to have three questions answered: Who are you? What do you do? How can you help me? If your page can answer those three questions for a visitor, there is a greater chance of generating a lead, identifying a contact, and ultimately closing a sale. In order to answer those three questions, companies must focus on creating a channel that is consistent with their brand, look, and feel and also create content that is relevant to what their target audience is looking for.
2) Have a Social Media Strategy. One mistake that many companies make is diving head first into the social media pool with no clear purpose or strategy. Do this….and you will surely drown! If you are going to use social media as a tool to grow your business, then it is important to have a strategy in place before hand. Companies need to know what they want to accomplish when using social media platforms. Selling is all about attracting leads, qualifying contacts, and building relationships while continuing to nurture the relationships that you already have. If you are engaging in social media just to gain a large number of followers, likes, or connections then you are doing it for the wrong reasons. Focus on the people who fit your business goals and objectives and you will be more successful.
3) Expand Your Reach! Using social media outlets can be a great tool. However, in order to use social media effectively and efficiently, you must know exactly how to use each specific outlet. You should spend time researching all the tools and capabilities that are available with each social media platform you plan to use. For example, Facebook is different from Twitter and LinkedIn is different from YouTube. Therefore, knowing the differences and advantages of each platform is the key to success. Also, it is important to use as many social media platforms as possible. This will expand your reach and visibility, broaden your brand awareness, and drive sales.
4) Remember Social Networking is a Two-Way Street. If someone comments, responds, or wants to connect with you, it is vital to respond back to them. By doing so, you can engage and build upon relationships as well as build new ones. It also puts you back in the driver’s seat and leaves them with the opportunity to keep the dialogue open and ongoing. Also, when you respond back to a tweet or comment it is greatly appreciated and is more likely to create a business opportunity. So, just as you would follow up with calls….follow up with social media!
5) Track Your Results! There is a lot of great technology available to be able to track your social media campaigns. Tracking your social media platforms will help you to gain insights and grow your business. Be sure to keep track of your outreaches, responses, and close rates from social media interaction. By doing this, you will be able to make adjustments, evaluate your content, eliminate processes that aren’t working and embrace those that are.
Social media is a phenomenon that is and will continue to grow for years to come. In order to drive sales and experience the greatest success, it is vital that companies engage with social media platforms. Generation Y and beyond will be constantly involved and entrenched in the social media world. By adhering to the information that I have shared, companies are sure to drive sales. The rise of social media has provided businesses and sales professionals with many tools to attract new business and drive sales. I guess we can thank Mark Zuckerberg for that!
DaBrian Marketing Group, LLC is pleased to announce that they have been accepted as a certified HootSuite Pro Solution Partner. HootSuite is a leading social media management system and the self-proclaimed partner of choice for businesses looking to enhance their social media presence and return. DaBrian Marketing Group, LLC can now add the HootSuite solution to their list of exclusive partnerships and certifications in the field of Internet Marketing.
“This recent partnership offers us a great opportunity to both reach and educate our clients about the marketing possibilities that can come from utilizing social media,” said Daniel Laws, President & CEO of DaBrian Marketing Group, LLC.
DaBrian Marketing Group, LLC offers businesses both Social Media Marketing and Social Media Monitoring services as part of their extensive Internet Marketing offerings. Using these services, DaBrian Marketing Group, LLC’s clients can better engage with customers, improve their brand awareness, and gain a distinct competitive advantage in the area of digital marketing.
According to HootSuite CEO Ryan Holmes, these types of partnerships allow its members to “demonstrate social leadership, drive reoccurring revenue, and offer customers a game changing solution for their business.” Currently, DaBrian Marketing Group, LLC works with a variety of companies, from financial services institutions to non-profit organizations. With the new resources available from HootSuite, the Reading, PA-based agency can demonstrate an even greater level of expertise to both current and future clients.
DaBrian Marketing Group, LLC is a search engine marketing & analytics agency that provides internet marketing solutions to businesses that want to obtain digital expertise, transparent customer service, innovative ideas, and strategies that lead to better customer insights and higher ROI. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania, 19602. For more information, check out the DaBrian Marketing Group, LLC website at https://dabrianmarketing.com, and blog at https://dabrianmarketing.com/blog, or contact us 610-743-5602.
There can be a lot of unknowns when it comes to marketing campaigns. Who’s seeing your ads or print pieces? Of those people, who are they resonating with? Are your strategies working? These are all very important questions, that if answered, can lead to valuable insights into improving these strategies. But how can you gain visibility into these in the first place? If these marketing initiatives are designed to drive traffic to your company’s website, you’re already headed in the right direction!
If you have advertisements on billboards, print, you likely already have a web analytics platform selected to measure your site. If not, what are you waiting for? If you are using a platform like Google Analytics, you can mark your campaigns for easy analysis via URL tagging. New to manual tagging? Here are a basic outline so you can get the most analysis out of your campaign data.
It is important to understand that this entire process can be time-consuming to start, but will serve to be a wise investment as the data comes rolling in. The insights that will be brought forth will be well worth it, as they’ll help you understand how well all of your advertising is performing, regardless of the medium.
For any business owner, the company website is one of the most valuable marketing materials. It is often one of the first points of contact for prospects, and as they say, first impressions are everything. A website’s content, when managed effectively, ultimately contributes to higher conversion rates, increased revenue, and better customer service across the entire business. But before the content creation process begins, there’s a few questions to ask yourself that will save you time and aggravation.
I don’t mean cutting down the amount of work you do by reusing the content of your brochures and data sheets. Instead, gathering and utilizing the context, message, or tone from these established materials can give your brand a kind of “time-honored” consistency. In addition, users and potential customers will often respond and more easily relate to content they feel is familiar. That’s the trick—making sure your content is updated and “fresh,” but reinforcing the same message / values that you’ve established your business around.
The point above, as you might expect, leads to the issue of your audience. To attract, engage, and ultimately convert customers with a website, it’s important to have a firm grasp on who makes up that audience and what they want to see. Choosing your desired segmentation, identifying their interests, needs, and expectations, and finally aligning your content with those attributes makes for a smoother process and a better, more impactful end result.
When all is said and done, what happens next? Where do you take your content after your project is complete? The good part about pondering this is that there is a wealth of options for your new web content. For example, you can create an optimization plan to ensure it stays fresh and relevant. You can also use your renewed branding efforts to update your marketing materials, brochures, pamphlets, social media pages, etc. The goal here is to form a solid information architecture with a steady stream of relevant content. No matter how you end up using it, understanding the applications of new content is a big step on the path to better marketing.
If you have ever set up a Remarketing Group in AdWords, then you know the pain of creating and placing the new code every time you make a change. Recently, Google has released the new Remarketing code which allows one to manage their Remarketing efforts through Google Analytics. This new code is a single snippet that can be placed onto your entire site, instead of needing separate codes for each Remarketing being done.
Before we go too far, let’s make sure everyone understands Remarketing. In simple terms, Remarketing is advertising to people that have previously been to your website. Placing the Remarketing code lets us know who (or which devices) have been to your website and how long ago it was since they have been there. Since this code allows us to know who has revisited a site, as marketers, we can turn these previous visitors into a target market and create tailored ads just for them in attempts to bring them back to your site.
The new Remarketing code eliminates the need of having a unique code for each Remarketing list. For instance, previously you could create a list of people who came to the site but did not buy, in an attempt to bring them back and still get that sale. On the other hand, you could create a list of people that bought 2 years ago and may now need a replacement, extensions, or upgrade to your product or service. It’s easy to see the value of creating these groups and ensuring that these groups are receiving uniquely different messages from your company.
This new Re-Marketing Code enables one to create, modify, and add on to these groups without going through the headache of creating, placing, and double-checking the lines of code for each Remarketing list. Instead, as good marketers, we can focus on the advertisement message, making sure that it is relevant and engaging to the targeted audience.
