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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

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Pay Per Click Advertising

PPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages

June 7, 2011 by Daniel Laws

Testing is a crucial part of improving your PPC advertising efforts. You test Keywords to enhance targeting and increase relevant traffic to your site. You test Negative Keywords to prevent irrelevant clicks and lower cost. Testing Ad Copy is to find out what appeals best to your clientele. However, testing should not stop there. Your …

Read morePPC Advertising > Keywords + Ad Copy: Don’t Forget about the Landing Pages

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