Reading, PA Copywriter Uses Psychology to Enhance Digital Marketing Initiatives As the new Copywriter at DaBrian Marketing Group, Christian H. Kline uses his expertise in psychology to write content that connects with digital users. 13 April, 2017 (Reading, PA) – DaBrian Marketing Group hires Christian H. Kline as their full-time Copywriter. In his new role …
In the beginning, search engines were merely a shell of what they resemble today. Previous algorithms placed a heavy focus on keywords within content and other on-page factors (Meta tags, titles, and descriptions). With such a simple ranking process, people began to abuse the system with “black hat SEO techniques” such as keyword stuffing and …
”We are a B2B company, so we don’t need to worry about organic search or SEO.” In our experience with various B2B and enterprise clients, we’ve heard this proclamation in one way or another. If and when the discussion comes to this, we typically utilize the example of the Zero Moment of Truth (ZMOT), which …
