Menu

brand guidelines

We Now (Officially) Offer Digital Branding Services

by Leave a Comment

We Now Offer Digital Branding Services!

Create a digital brand that represents your business and speaks to your customers with DaBrian Marketing Group, LLC.

18 January, 2017 (Reading, PA) – DaBrian Marketing Group, LLC formally adds digital branding as another service at its agency. The digital marketing firm based in Reading, PA has experience connecting its clients’ marketing material from traditional, to print, to their expertise in digital marketing – creating that cohesive brand image all companies need.

Smart Insights reports that 47% of businesses utilize digital marketing without any defined strategy. The DaBrian Marketing team works with a variety of industries such as financial and consumer services, hospitality, healthcare, non-profit, and Ecommerce. The overabundance of companies struggling with their strategic branding led the company to officially add the service.

The company offers four types of digital branding services.

  1. Branding Development: DaBrian Marketing takes your brand from what it is to what you want it to be with data-based analysis and personal evaluations
  2. Name & Tagline Development: Get your name recognized for the unique service you provide 
  3. Logo Development & Corporate Identity: Create an identity that fits your company and speaks to your audience. 
  4. Strategic Marketing Plan: DaBrian takes you through the process of improving your business’ visibility to achieve your personal marketing goals.

Daniel B. Laws, Jr. understands the importance of connecting all marketing efforts and is ready to start 2017 with his agency’s new service offering. “For years, DaBrian Marketing has been providing clients with these services as part of a digital marketing plan. We’ve noticed clients [current and potential] consistently running into challenges such as conveying a clear plan, providing marketing materials in the appropriate format, establishing a brand identity, and measuring success. So, we have expanded our offerings to those companies that need help. ”

For more information on digital branding, request to speak with Daniel B. Laws, Jr. by visiting DaBrian Marketing Group’s website and filling out the “contact us” form.

About DaBrian Marketing Group, LLC
Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies. DaBrian Marketing Group’s services include email marketing, digital branding, search engine optimization (SEO), Pay Per Click Advertising, web design, web analytics, social media marketing and more. Company headquarters is centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DaBrian Marketing Group, visit dabrianmarketing.com or call 610.743.5602.

Bank Marketing: Creating Your Bank’s Brand

by Leave a Comment

If you are not careful, a bank can easily become a faceless organization—making one virtually indistinguishable from another financial institution. That is why even though a bank is offering a service which is considered a NEED, not a want, a branding message is vital. Banks have print, digital, and branches that need a consistent message and look. This message is something that should carry across mediums, devices, and generations. To improve your bank’s marketing and financial success, utilize these bank branding guidelines.

Bank Marketing tips and Bank Branding Guidelines

Effective Bank Marketing Starts with Your Employees

External branding is visible to each and every customer, or potential customer, who walks into your bank or researches your firm online. However, without internal branding, it is easy to let this message slip away. Your employees must carry the message, value proposition, differentiation and “live” the brand that you have clearly defined. Your slogans and taglines should be more than just statements; they can be shown through actions and customer interactions. Every employee should understand the bank’s branding. These employees will become ambassadors for the firm and may be responsible for carrying the message to both existing and potential customers.

Guidelines for Branding Your Bank

You need to put together a list of guidelines for your brand so that it appears consistent across all mediums. What font or typography will you use? How will the logo be placed? What color(s) will be utilized? Keeping these consistent is vital. Think about how the brand will be delivered, both in person and digitally, to ensure there are no mistakes. The smallest inconsistency can be magnified when published. As far as for use in your physical locations, you may need to hold training sessions with your employees on how to display any brand elements, too. Finally, don’t forget to cover yourself from a legal standpoint. Protect your logo and other branding elements and make sure you are not stepping on other toes.

Creating Your Bank’s Brand

When your bank is branded, it becomes more and more necessary to take advantage of your digital assets. Even if you don’t plan to use them today. Claim social media platforms when they become available. Get listed in the major directories. Additionally, you may wish to research reputation management and how it can benefit your bank. In certain cases, this can be necessary to give your company the right look and feel.

  • What the bank’s unique value proposition?
  • What differentiates them from other banks?
  • What’s the voice, style, and tone of the bank?

The answers to these questions will help you as you work to create your brand and make it “live” in the hearts of your customers.

Humanizing Your Brand

Your brand doesn’t just exist on paper, so it is important to “make it human.” Continuously reinforce the brand with your staff, customers, vendors and outside firms. This extra effort will go a long way in reinforcing what you stand for and creating something that will not only serve you well today but grow with your bank and become the core of what you are and how you serve those around you.

For more information about bank marketing and branding, leave a comment below or contact us today!