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DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

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attribution

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Conversion Attribution: Give Credit Where It’s Due

April 2, 2012 by Daniel Laws

In the Digital Analytics space, we are all obsessed with identifying marketing tactics that perform the best and drive the most return-on-investment via conversions. We seek to track all sorts of checkout funnels, application submissions, and newsletter sign-ups and do our best to identify what search phrases and traffic sources ultimately led visitors to those …

Read moreConversion Attribution: Give Credit Where It’s Due

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Reading, PA, 19605 

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