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DaBrian Marketing Redesigns Mimmo’s Restaurant and Pizzeria’s Website

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Mimmo's Restaurant and Pizzeria's New Website Designed by DaBrian Marketing Group

Reading, PA- DaBrian Marketing Group, a full-service digital marketing agency , launched a new website for Mimmo’s Restaurant and Pizzeria located on Morgantown Road in Reading, PA. Like the newly renovated restaurant, the website has been updated with a new design and style that showcases the beautiful dining areas and highlights the cuisine that makes Mimmo’s the go-to restaurant for families, couples and events.

The new website allows users to quickly browse Mimmo’s extensive menu, find directions to the restaurant or check the hours of operation through desktop and mobile devices. Each page has been rewritten through DaBrian Marketing’s content marketing service which has captured the Mimmo’s atmosphere and story through words. Users may also learn more about Mimmo’s banquet and catering services and choose to fill out an application for services directly from the website. This makes scheduling a family dinner, corporate meeting or class reunion easier than ever.

The dine-in and take-out menus are also available. Diners may browse the hearty array of appetizers, dinners such as steak, seafood and pizza meals, and kids or specials options that are all prepared with fresh ingredients. The menu choices also include the selection of signature cocktails, draft beers, gluten-free items and desserts, including homemade cannolis.

Dozens of pictures taken by Dennis Wojtowicz capture the restaurant’s exterior, interior and ambiance to provide a visual tour of Mimmo’s. Guests will see the front dining room which is designed for casual dining, conversations and family meals, as well as the quiet, intimate area with couples in mind. They can also view the banquet room where up to 130 people can comfortably gather for family dinners, wedding and baby showers, corporate meetings or drinks after work. The peaceful outdoor setting features a grand waterfall can also be seen on the new website.

A staple of Berks County since April 1997, Mimmo’s Restaurant provides guests with an authentic Italian experience. Mimmo and Lucy, the restaurant’s owners, originally opened the restaurant with the intention of providing excellent cuisine and sharing their family history. In 2015, they decided to renovate and expand the space to provide a rustic Italian feel while sharing the story of their family through murals and decor. For the past 20 years, Mimmo’s has welcomed diners to reconnect and relax over dinner and drinks. The owners, restaurant and staff have grown to be part of the community and eagerly welcome guests to learn more at mimmos.org. For information on website design and content marketing, call DaBrian Marketing Group at (610) 743-5602, or by email at sales@dabrianmarketing.com.

About DaBrian Marketing Group, LLC

Founded in 2008, DaBrian Marketing Group, LLC is a full-service digital marketing agency, focused on providing original and strategic digital marketing solutions for businesses, that want to create digital awareness, increase return on investment (ROI), and identify insights that not only will help achieve goals but will also help to increase your business’s efficiencies.
DaBrian Marketing Group’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit dabrianmarketing.com or call 610.743.5602.

Originally Published on Newswire

Hospitality Marketing That’s Actually “Hospitable”

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Digital channels sometimes get a bad rap when it comes to the hospitality industry (i.e. local restaurants, hotels, travel, and the like). It doesn’t take too much effort to search for an article criticizing companies that participate in what is deemed “empty” social media engagement or “stale” brand messaging.

It’s high-time to rise up from the sea of bandwagoners and gun-jumpers and use digital to both differentiate and stand out in the eyes of your customers. It’s not as hard as you might think, and this week, we’re gonna show you how.

Construct a Policy for Managing Online Reviews

First off, let’s revisit those brands that completely miss the boat when it comes to their more (ahem) vocal customers on the web. Whether you’re at the helm of a locally-lauded restaurant or a national hotel chain, you should never ignore your clientele (online or off). Review websites like Yelp, Trip Advisor, and Google Reviews have eliminated the gap between a single user’s opinion and every brand serving him.

The great part about setting up review profiles is that it’s relatively easy. The downside is that few businesses take the time to reply and/or respond when the digital flood gates are opened. With dedicated resources and a feedback management/issue resolution policy, you can assure one isolated incident doesn’t spin out of control. Here are a few high-level tips to get you started:

  • Hope for the best and prepare for the worst: You never know how your customers will react to the equivalent of an open forum
  • The ol’ strategic stand-by’s: test, measure, optimize: Make plans to re-evaluate your process and define your success in plain, measurable terms
  • Use the feedback you’ll inevitably receive: Address your customers’ major concerns in your next budget meeting or planning session and develop action items

Tap into the Digital Community

Digital marketing channels can build closer relationships with customers.
How do you bridge the gap between your online and real-world customers?

Don’t you worry. With your customers’ newfound agency, they’ll definitely be in touch. But these conversations shouldn’t be reduced to one-way streets. One of the best ways hospitality marketers can make the most of digital channels is to play an active role in the community they’ve just entered. The best part? Gauging your customers’ opinions online can yield far better results than a printed survey on their receipt.

On a local level, a restaurant may post its daily specials to an official Twitter account. With a single hashtag, a hotel chain can collect honest, concise reviews from its visitors. A theme park debuting a new ride can have fans and followers vote on its name, logo, or color scheme. In short, a business can participate in existing digital communities while, at the same time, work to create one of its own.

By embracing the digital environment, you’ve empowered your customers to reach out when they have a positive (or not-so-positive) experience. In short, you’ve given them a voice. Just make sure you’re always listening.

Is there a business that absolutely sets the bar high online? Share it with us in the comments!