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DaBrian Marketing Group Chosen to Redesign Local Law Firm’s Website

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A West Lawn, PA-based law firm has chosen DaBrian Marketing Group, LLC to lead in the development, implementation, and configuration of its website redesign project.

Reading, PA – February 13, 2013 – Miller Law Group, PLLC, a law firm located in West Lawn, PA, has chosen Reading, PA-based DaBrian Marketing Group, LLC, a full service digital marketing agency, to redesign the firm’s website.

With experience spanning over 40 years, Miller Law Group, PLLC has built a reputation of providing clients with devoted, passionate, and professional legal service. Where other law firms may concentrate solely on a rapid legal resolution, Miller Law Group chose to differentiate itself by forming a personal connection with each person or business it represents. In support of the firm’s mission, Miller Law Group’s founding partners resolved to focus on marketing themselves in lieu of doing so with the overall brand.

“The Miller Law Group has grown tremendously over the last 13 years based upon our individual reputations as lawyers.  However, as we have now begun to expand the firm and offer the same personalized service throughout multiple attorneys, it became apparent that we needed to market our extremely reputable brand itself, to get across the message that we now have a full firm offering the same excellent services,” said Larry Miller Jr., Esq., managing partner of Miller Law Group, PLLC.  “DaBrian Marketing Group has been instrumental in getting that message across, and we are excited to be working with this innovative company.”

Through initial discussions, it became clear that the firm’s brand must be able to stand on its own in order to make any progress from a marketing standpoint. With that in mind, DaBrian Marketing Group designed, developed, and programmed an all-new website built upon the flexible, open-source WordPress content management system. Throughout the process, DaBrian Marketing Group adhered not only to the most current web design best practices, but also considered Miller Law Group’s digital brand identity.

The Miller Law Group, PLLC website redesign.
The new website design for Miller Law Group, PLLC.
“Making the transition from primarily traditional marketing to digital often poses many challenges,” said Daniel Laws, principal of DaBrian Marketing Group. “For Miller Law Group, we worked to create a website design and write page content that reinforced key branding components and, at the same time, supported the traditional marketing efforts that the firm conducted in the past.”
The new Miller Law Group, PLLC website can be found at millerlawgroup.net. You can also check out our past design work in our new portfolio!

Highlights from “Calculating Creative” Presentation

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What if we told you your creative resources were hindering your marketing success?

What if the answers you were looking for came from free platforms and tools?

What if we could help you improve your business’s entire creative process?

Well, we can. And it’ll take less than 15 minutes. Learn how data is the key to better creative decisions and more targeted campaigns in a talk given by our President and CEO, Danny Laws, for the American Advertising Federation – Greater Lehigh Valley.

For more information or access to the “director’s cut,” give us a call or drop us a line!

DaBrian Marketing Group Expands Agency Team

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DaBrian Marketing Group, LLC, a full service digital agency based in Reading, PA, has recently hired five new employees in the areas of search engine optimization consulting, creative design, social media, and more.

In the latter half of 2013, DaBrian Marketing Group, LLC, a full service digital marketing agency located in Reading, PA, expanded its team to include five new members from local colleges and universities as well as the surrounding community. Tim Eroh, a graduate of Penn State’s University Park campus, was hired as a search engine optimization (SEO) apprentice, but quickly progressed to a full-time SEO consulting position. Mark Mapp, a freelance creative designer, was also initially hired part-time, but soon secured a full-time position as DaBrian Marketing Group’s creative lead.

Felicia Weitoish, a graduate of Alvernia University, has joined the DaBrian Marketing team in a part-time administrative assistant role. DaBrian Marketing also acquired two interns from Alvernia University and Penn State’s Berks campus. The former (James Doherty) has taken on the social media marketing internship role, and the latter (Kyle Lessig) has been brought on for the business analyst intern position.

Daniel Laws, Jr., principal owner of DaBrian Marketing Group, LLC, expressed his appreciation and enthusiasm for the talent offered by the Berks County area, “We’re very fortunate to have talented and driven individuals in our community. Our newest team members allow us to not only improve our client offerings, but affirm our new brand position as a full service digital agency.” Laws went on to say, “We’re very much invested in the economic development of the Reading area. We’re excited to have this opportunity to cultivate local talent and continue moving forward.”

DaBrian Marketing’s new hires shared Daniel’s sentiment about working in the burgeoning digital marketing field. Tim Eroh, DaBrian Marketing’s search engine optimization consultant, commented on his new position, “I feel really fortunate to have gained my current position with the DaBrian Marketing team. I’ve learned new skills and have access to a host of platforms and tools that allow me to show true value, both for clients and among my new colleagues.”

For more information about DaBrian Marketing Group’s expanding agency team, call 610.743.5602 or visit dabrianmarketing.com.

About DaBrian Marketing Group, LLC

Since 2008, DaBrian Marketing Group, LLC has been a digital agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies. DMG’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit www.dabrianmarketing.com or call 610-743-5602.

Social Media Content Optimization Survey

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Social Media Content Optimization Survey

A lot goes into the perfect social media marketing implementation. You’ve got to make sure your content is spot-on, your timing impeccable, and your meme generator operating at full-tilt.

Oh yeah, we're ready.
Oh yeah, we're ready.

Our friends over at Software Advice have teamed up with Adobe to get to the bottom of the social media content mystery. Together, they’ve devised a quick survey for marketers that will be shared for free on their respective blogs (how social of them)! This survey, aptly titled the “Social Media Content Optimization Survey,” takes around 10 minutes to get through and will focus on areas like:

  • Specific tactics for successful social media marketing
  • The “5 W’s” when it comes to social media content
  • Popular social media publishing tools and platforms
Click here to access the survey and be a part of this opportunity!

About Software Advice

Software Advice provides detailed reviews, comparisons and research to help organizations choose the right software. They partnered with Adobe because of their expertise in social content optimization. Software Advice recently released the new Adobe Social, which includes tools for automating many social content optimization processes.

DMG Gains Board Membership with Reading Downtown Improvement District

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Reading, PA, October 01, 2013 — Daniel Laws of DaBrian Marketing Group, LLC, a full-service digital agency based in Reading, PA, has been appointed to the Reading Downtown Improvement District’s board of directors.

Guided by its mission to create a “vital, productive, and commercially active environment in downtown Reading,” the Downtown Improvement District (DID) has worked toward a safer, cleaner downtown since 1995. Daniel Laws, principal owner of DaBrian Marketing Group, LLC, had previously served on the DID marketing committee. With this new position, he is confident that he can contribute toward an even greater level of positive change within the city.

“We always strive to give back to our community whenever possible, both as a company and on an individual level,” said Laws. “With our recent appointment to the Downtown Improvement District’s board, we hope to make a more substantial difference from an economic and business standpoint.”

Representatives and fellow DID board members expressed similar enthusiasm regarding this announcement.

“As the improvement district continues to focus on the revitalization of downtown Reading and the implementation of the state-designated Keystone Community Main Street program, effective and energetic leadership is crucial,” said Charles R. Broad, Executive Director of the Reading Downtown Improvement District. “We believe Mr. Laws brings a valuable skill set to our organization. He has exhibited leadership and commitment to downtown Reading.”

For more information about the Reading Downtown Improvement District, call 610-376-6424 or visit www.downtownreading.com.

DaBrian Marketing Group Gains Cloud U Certification

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DaBrian Marketing Group, LLC (DMG) is proud to announce its completion and certification of the Cloud U program provided by Rackspace Hosting.

Cloud U is a virtual curriculum designed for business owners and other technical professionals to gain and demonstrate their knowledge of Cloud Computing. This certification affords DaBrian Marketing Group the opportunity to become more informed on this particular subject matter and provide better service to clients., Rackspace’s Cloud U Certification also  provides DMG with the ability to have more scalable service when necessary..  Because every client presents unique problems, DMG must always adapt and stay up-to-date to provide the most innovative solutions.

The Cloud U Certification ensures that DaBrian Marketing Group can continue to create value for clients and produce solutions that are integrated, compliant, and based upon a foundation of solid technical knowledge.

To learn more about Rackspace and the Cloud U program, visit www.rackspace.com.

About DaBrian Marketing Group, LLC

Since 2008, DaBrian Marketing Group, LLC has been a digital agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies. DMG’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit www.dabrianmarketing.com or call 610-743-5602.