The world of SEO has continuously changed over the years, and 2017 is no different. In order for your business to perform well, it’s imperative that you adapt and stay ahead of the curve, or risk being left in the dust (of your competitors). Below are the top 5 SEO trends for 2017.
1. The Never Ending Year of Mobile
We’ve all heard about the importance of mobile. Within the past few years, mobile traffic has surpassed desktop traffic and the gap continues to increase. On top of that, Google recently rolled out mobile-first indexing. Knowing this, it is essential that your site is designed and developed with mobile top-of-mind
Along with the actual design, the functionality comes into play as well. Accelerated Mobile Pages (AMPs), appear that they are here to stay. AMPs increase your page load speed (which is a ranking factor), and ultimately enhance the user’s experience. Speed (or lack thereof) kills. According to Think with Google, forty percent of people abandon a website that takes more than three seconds to load. That’s an enormous amount of potential loss.
2. Voice Search Trends Speak Volumes
Voice search is the fastest growing type search. According to Google, 55% of teens and 41% of adults use voice search on a daily basis. That’s not surprising seeing that most of our devices (laptops, phones, and tablets) all have voice search built-in, and the emergence of voice assistant devices (like Amazon Echo and Google Home). Combine this with our fast-paced living, and perceived need to multi-task, one can predict that voice search will continue to grow.
Voice searches are very different than typed. The intent of typed searches vary, whereas voice searches tend to be either a command, or question. To optimize for better voice searches, your content should clearly answer the 5 W’s of who, what, when, where and why.
Along with adapting your content, you should also partially shift your focus when it comes to platforms. I’m willing to wager that your primary, if not only, focus (when it comes to your digital presence) is on Google. While Google certainly has the lion’s share of the market, don’t forget about Bing. Bing is set as the default search engine for Apple (Siri), Amazon, and Window’s Cortona (surprise).
3. Virtual Reality is Really Real
Contrary to popular belief, virtual reality (VR) is not just for gaming. VR is currently changing the way we search, and digital media as a whole. The biggest attraction surrounding VR is that it allows users to experience what’s in front (and around) them, as opposed to sitting back and watching. The user experience of your site is already extremely important, and I foresee it continuing to gain importance as more people adapt to VR.
VR will change the way we create content, specifically video. 360 degree videos have been catching the eyes of many on the internet. This will only increase with VR. Your content will need to actually create an experience for your users. Check out this awesome promotional 360 video for the movie Warcraft. Talk about creating an experience!
4. New (But Similar) Faces For Local SEO
A consistent trend we’ve seen over the years is the importance of local SEO. With that being said, the hierarchy of local listings seems to have shifted. Years ago, the top players seemed to be Google, Bing, AOL (lol), and Yahoo. Now, with the increased importance of social, the emergence of alternative digital maps, and the importance of customer reviews, the primary local platforms are the following:
– Google My Business
- It appears atop the Google search results for local service/product related searches.
- Facebook search is not only for finding friends, but for businesses as well. Google also displays Facebook business pages and their reviews within their search results.
– Bing Places
- Similar to Google, it appears atop Bing search results. Also, assuming you didn’t skip ahead, Bing has the potential to grow tremendously (See #2).
– Apple Maps
- It’s the default map used on all Apple devices (Yes, iPhones).
– Yelp
- Apple Maps pulls data from Yelp. In addition, consumers’ reviews have become a huge importance to users, and Yelp is one of the most popular review platforms.
Make sure you business is listed consistently and accurately across these platforms to help enhance your search visibility. It’s best to have ownership of all your accounts that way you can monitor and respond to what is said about your business online.
5. The Importance of Schema Markup is Growing
As Google and other search engines continue to develop their algorithms to determine a searcher’s intent, the importance of schema markup continues to grow. Schema markup makes it easier for search engines to categorize your site and better understand its relevance to a search. Since search engines have began using artificial intelligence systems, such as Google’s Rankbrain, it is imperative that you provide them with as much information possible.
Schema markup also allows for you to display quick answers. Quick answers can be snippets of things such as reviews, recipes, or other how-to instructions.
With a new year comes new and exciting opportunities. Make 2017 your business’ year by running a successful SEO campaign!
Ready to conquer the digital world in 2017? Contact us today!
By: David McDowell
That we are assisting to a Technical SEO Renaissance (as defined by Mike King) it totally true… and that trend will surely continue.
I always believed that SEO fashions follows a pendulum movement:
Before Panda in 2011, technical SEO was prevalent over its marketing nature;
After Panda – and then Penguin – technical SEO had been almost forgotten in the name of Marketing and “Content is King”;
Now, the pendulum is moving backward… hence the technical seo renaissance.
Hopefully the pendulum will stop moving, and stop in the middle finding the right balance between Technical and Marketing knowledge.
Thanks David for this in-depth analysis. These are good reminders that we have to think about this year for the betterment of our SEO.
Thanks, Gale!
Thanks for this in-depth breakdown, it’s a good reminder that we have to consider a lot this year.
As for my tactics, we discussed one recently on Digital Olympus 😀 I still think that backlinks will rule.
As for marketing strategy we’ll be focusing on content mostly,
And I agree, positions in Google are going crazy, when I compare data between Yandex and Google it looks like Google’s new algorithm should be called Random Ranking, on some of my projects positions go like 13>31>49>47>1>96>7>OUT>44>19>OUT>2>3>OUT>95
It’s going to be a fun year.
Backlinks and content will continue to rule for sure (as long as white hat methods are followed). It has been and will continue to be a fun year for sure.
Thanks for the comment!
Great year for SEO from my perspective, especially now Penguin is real-time which will (hopefully) eliminate some of the scrubs and their pesky link building tools. I beleive SEO is developing into a more technical role, as I work for a fairly large eCommerce company as an SEO Analyst, I don’t find myself doing the day-to-day tasks as I would have done agency-side, instead I’m starting to become involved in the more technical stuff, crawls, log file analysis, using XPath extractions with Screaming frog etc.
The mobile-first transition is also going to be a very interesting one, I’m hoping some industry experts will talk about this next year at conferences.
Hi Shreelatha,
While I certainly do find myself being more involved in the technical side of things, I am still heavily involved in other areas as well (content development, local listing management, link building/outreach, etc). The mobile-first transition is very interesting. We here at DaBrian Marketing switched to a mobile-first mindset years ago in terms of design, UX, etc. I’m sure it will be the most prevalent topic at all digital marketing conferences.
Thanks for the comment!