• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Get A Quote

610.743.5602

416 Blair Ave,
Reading, PA 19601

DaBrian Marketing Group, LLC

Schedule A Meeting

DaBrian Marketing Group, LLC

DaBrian Marketing Group, LLC

Driven By Strategy. Proven By Analytics.

  • About
    • Team
    • Careers
    • Work
  • Branding
  • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Inbound Marketing
    • SEO
    • Social Media Marketing
    • PPC Management
  • Digital Analytics
  • Web Design
    • Our Work
    • Hosting & Maintenance
  • Blog

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

The Need for Digital Marketing Education

March 8, 2012 by Daniel Laws Leave a Comment

In the recent blog “8 Predictions for SEO in 2012”, Rand Fishkin of SEOmoz predicted the rise of a serious certification program. I believe that there is a real need for our industry to identify and support a serious certification program; however, I have not seen any organization dedicated enough to establish themselves as an industry leader. Institutions of higher education need to start preparing their students for the “real world”. In my opinion, colleges and universities are doing a poor job of identifying opportunities to integrate traditional marketing knowledge and skills with today’s internet marketing environment.

There are several organizations that offer certification programs, but I am not sure that they can keep up with the changes or obtain a consensus between fact and fiction. Case in point: Several members of our team at DaBrian Marketing Group have taken courses provided by SEMPO Institute, but we have not been notified of what the latest updates were to the course information. As of February 21, the SEMPO Institute closed up shop for their certification program.

The colleges and universities need to introduce their students to internet marketing as a whole. Within the Commonwealth of Pennsylvania, you will have a difficult time identifying colleges or universities that offer an internet marketing course as part of the undergraduate marketing curriculum. This extends to web design and development area of study, as graduates often lack basic SEO knowledge.

There is a serious need for education within our industry from the university level as well as alternative methods. Even as an adjunct professor, I don’t expect a student to be an SEO expert, but I would expect them to know the marketing fundamentals for an online marketing campaign. At the same time, internet marketing is not just SEO, PPC, and Social Media. We need to align the traditional concepts to internet marketing beyond business or marketing. These concepts should be accessible to IT graduates as well. Internet Marketing is not just for marketing people anymore, but it’s now IT, Public Relations and Math. We need to start demonstrating the crossover of these disciplines within our industry. It starts with us and we need to reinforce the need for education in internet marketing and encourage the progress of certification programs.

Let us know what you think!

Category iconMarketing Strategy Tag icondigital marketing,  education

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Subscribe to our Blog


Recent Posts

  • 8 Key Digital Marketing Trends for 2021
  • Business Leads & Conversions – What’s The Difference?
  • 2021 Top Lead Generation Tools
  • The Difference between Content Marketing and Inbound Marketing
  • 3 Ways Businesses Are Changing Their Marketing Due To COVID-19

Categories

Archives

Footer

Contact Information

DaBrian Marketing Group
416 Blair Avenue
Reading, PA 19601

 610-743-5602
 Mon - Fri : 9AM - 5PM

Contact Us

Support

  • Industries
  • Case Studies
  • White Papers
  • Ebooks
  • Free SEO Audit
  • Free PPC Audit
  • One Page Business Plan

Newsletter

Map & Directons

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
Copyright © 2021 DaBrian Marketing Group . All Rights Reserved. Privacy Policy