Archive for the ‘A/B Testing’ Category

Email Marketing Strategies That Will Increase Your Ecommerce Sales

As a fellow marketer, I bet we both can agree that it seems like we can never get caught up with emails. Our inbox is flooded with random people or businesses trying to gain our attention. As we skim past every subject line and choose which emails to open, which ones to actually read, and

December 5, 2016 by DaBrian Marketing Group

5 Ways to Get Customer Insights from Google Analytics & MailChimp

Businesses are always attempting to understand customer behaviors more accurately. MailChimp (email marketing service) provides businesses with the ability to send promotions, automated follow-up emails, and a lot more. Unfortunately, it doesn’t automatically connect the email marketing metrics with your website’s Google Analytics metrics to gain an understanding of what people did after clicking a

August 29, 2016 by Daniel Laws

Why Landing Page Testing Solutions Are Needed

You never get a second chance to make a good first impression. This is especially true when it comes to website landing pages. These pages should be search engine friendly so you can draw visitors there first. You also want to catch visitors’ attention, provide some basic information, engage them and motivate prospects or customers

May 6, 2015 by Justin Miller

5 Lessons for Successful Internet Marketing

Recently, I was reading an article in Advertising Age that highlighted the lessons from their CMO Strategy Summit. I would have to agree with the eight things that the article mentions, but I’ve created a modified list of 5 lessons that applied to internet marketing or digital advertising. Below are my 5 lessons that should

August 14, 2012 by DaBrian Marketing Group

A/B Testing (Split Testing) to Convert More Online Customers

What is A/B testing (split testing)? A/B testing, or split testing, is a marketing testing method by which one baseline control sample is compared to a variety of single-variable test samples in order to improve response or conversion rates. An example would be to test two different subject lines of an email campaign. A/B testing

May 9, 2012 by Daniel Laws