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Lawn Care Marketing

Which Social Media Sites Are Right For Your Business?

September 27, 2016 by Dabrian Marketing Group Leave a Comment

For 2016, Statista reports that 78% of U.S. Americans have a social media account. You can assume that most of your customers, clients, and employees are all part of this percentage (because really, who doesn’t actually have a Facebook?). So, reaching your customers through social media marketing should be easy… right? Not exactly. Most of us aren’t on every social media platform, so picking any random one will not guarantee you’ll reach the right people. Utilize the ones that your industry’s audience frequently uses while creating a social media marketing strategy to raise brand awareness and connect with your customers.

Let’s find out. Are you using the right social media channels for your industry?

Home and Garden

Within the home and garden industry, your job is to create a beautiful space for your customers. This should easily be carried over onto your social networks. A unique social channel that works extremely well to aid in becoming a thought-leader of this industry is Pinterest. Pinterest is essentially a way to organize your innovative ideas and thoughts. Whether you design home decor or landscaping, you can create specific Pinterest Board’s based on certain areas of the home or by specific locations. Better Homes and Gardens has created 185 today of everything from holiday boards, to casserole dishes, to one called “Let’s Get Organized.” Users can follow the page itself or only the boards that pertain to them.

Pinterest Boards - Social Media Marketing
Better Homes and Garden Pinterest Boards: https://www.pinterest.com/bhg/

Hospitality

Instagram works great for companies who offer entertainment, lodging, and tourism locations. It is used for sharing a feed of videos and pictures that can be edited directly on the application. One piece of advice when creating a strategy for Instagram is to maintain the same look throughout each post. This could be one particular filter or border for every picture you post. While this is not essential, it does help with brand consistency. Staples, an office supplies company, simply adds their branded Staples’ name to the right-hand corner of each image.

Maintaining Brand Identity on Instagram - Social Media Marketing
Staple's Instagram Account: https://www.instagram.com/staples/

Non-Profit

Most non-profits have a lot of freedom on how to promote their services. Snapchat offers a lot of room for customization and building brand awareness that can definitely be taken advantage of. First off, a non-profit location could design a geotag that can be used by its guests when they visit. This will allow friends and families to see where they are volunteering and visiting. Another idea would be to allow a few departments access to the Snapchat account. If it is an Animal Rescue League, the head of the cat room, kennels, and any other department can easily share the adoptable animals and the day-to-day routine of what it’s like to work there.

Snapchat for Businesses and non-profits
Snapchat Photo from: 11 Reasons Why PETA’s Snapchat Game Is on Point

Ecommerce and Retail

Ecommerce and retail businesses where you are selling a variety of products should be simple to run Instagram, Snapchat, or Pinterest for. Michael Kors, an apparel and accessory retail store, sticks to a common theme for a certain period of time. The company will take a seasonal color or pattern and promote it in roughly 8-12 photos before moving on to another one.

How to use instagram for businesses
Michael Kors’s Instagram Account: www.instagram.com/michaelkors

Social Media Marketing Takeaways

While this blog is focused on one particular social media platform per industry, you should never only devote your time to only one social media platform. Take the time to create a plan for a few social media accounts that will work best for you company and will reach your target audience. Common social platform, such as Facebook and Twitter, are two platforms that any industry should be utilizing since they are the most common for all demographics and businesses.

If you do not know how to begin with social media marketing or have any other questions, let us know in the comments below, or contact us today!

Filed Under: Ecommerce & Retail Marketing, Home Improvement Marketing, Home Services, Hospitality & Travel, Landscaping Marketing, Lawn Care Marketing, Non-Profit Marketing, Social Media Marketing & Management Tagged With: digital marketing, social media, social media marketing

Expand Your Home and Garden Business With Digital Marketing

July 29, 2015 by Dabrian Marketing Group Leave a Comment

Digital Marketing comes in all shapes and sizes. For those with businesses in the home and garden field, there lies a recognizable opportunity for your business to grow and bloom with digital marketing. Email marketing, Pay per Click (PPC) advertising, and social media can all positively impact your business if you develop the right niche and utilize the right tools to do so.

Home and Garden

How Can Email Marketing Help with Sales?

According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for businesses in the United States. By implementing email marketing, you can reach all of your current and potential customers while sharing the latest and greatest news and promotions your company is offering. Say you’re a lawn care business and your company is promoting a seasonal special, “20% off Lawn Care Services.” By adequately utilizing email marketing, your current and potential customers will be able to access your promotion all within the click of a button. Along with sharing promotions, emails marketing allows you to successfully measure your campaign and the performance on lead generations or sales.

Are you taking advantage of all Social Media has to offer?

If you are not taking advantage of social media, then you need to get into the game! Social media is the quickest and most cost effective way to share new products and showcase projects or work that you have just completed. Social media allows your business to directly interact and engage with customers, which now goes both ways as well. Your customers are able to reach you with any of their questions in a timely fashion. The personal touch you include in your social media pages will help humanize your brand and allow you to reach a whole new audience.

Can PPC help attract the right audience?

Email marketing and social media are great for showcasing your promotions or new products, but if you want to attract customers searching online for specific products or services you offer, then Pay per Click (PPC) is the way to go. Pay per Click (PPC) allows you to connect with the right customers across all platforms and devices, makes sure your ads are shown in the right place at the right time, and easily tracks and measures how your campaign is performing.

Whether you want to promote a special offer or showcase a finished renovation, having an effective digital marketing strategy can help your business blossom into a marketing producing machine!

Contact us and learn how DaBrian Marketing can help your business flourish.

Filed Under: Email Marketing, Home Services, Lawn Care Marketing, Marketing Strategy, Paid Search (PPC), Social Media Marketing & Management Tagged With: digital marketing

DaBrian Marketing Group Selected by Green Giant Lawn & Tree Care for Website Redesign

February 18, 2013 by Dabrian Marketing Group Leave a Comment

Green Giant Lawn, Tree & Pest Control, a Fleetwood, PA-based Company that provides residential and commercial lawn, tree, & pest control services throughout southeastern Pennsylvania, has chosen DaBrian Marketing Group, LLC, an Internet Marketing company that specializes in Search Engine Marketing & Analytics, to design its new website.

Locally-owned and operated since 1982, Green Giant prides itself on providing effective Lawn Care, Tree Care, & Pest Control services in a family- and environmentally-friendly manner. The new website works to reinforce Green Giant’s commitment to their customers, their industry expertise, as well as their long-standing focus on making life easier for every client.

“We were able to provide a solution to Green Giant Lawn Care’s website challenges and improve the backend functionality,” said Daniel Laws, principal owner of DaBrian Marketing Group, LLC. “The beauty of these solutions is that clients have access to make changes as well as with the support of our team. This new design provides a small sample of our web design capabilities and demonstrates the evolution of our service offerings.”

DaBrian Marketing Group, LLC designed and developed the Green Giant Lawn & Tree Care website using the WordPress CMS platform, greatly improving the site’s user experience, better reinforcing the Green Giant brand, and opening new doors for content customization and more effective marketing.

“Our old website was outdated and not nearly as user friendly as we wanted,” said Daniel Rothermel, owner of Green Giant Lawn & Tree Care. “We choose DaBrian primarily because they committed to providing a site that will be very user friendly and informative while also providing industry leading Search Engine Optimization.”

Green Giant’s new website can be found at GreenGiantLawnCare.com and GreenGiantPestControl.com.

Filed Under: Lawn Care Marketing, News & Events, Pest Control Marketing Tagged With: press release, web design, website development

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