We did some web analytics consulting for a Fortune 500 company recently. This case was very unique! The company had numerous global websites and campaigns, but lacked a standard web analytics solution, standard profile configuration, dedicated data collection team, data validation process, and avenues of communication between IT and the rest of the business. “Web Analytics capabilities”…are you really serious?
We would highly recommend that you solidify these areas before working on web analytics capabilities.Don’t even talk about data collection methodologies until you have the resources (human) in place to develop universal and standard processes.With good talent and proper documentation, you should be able to identify the gap and resolve any issues.
Web Analytics: Usage Analysis Leads to Improved Customer Relations
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