Local Copywriter Uses Psychology to Enhance Digital Marketing

13 April, 2017 (Reading, PA) – DaBrian Marketing Group hires Christian H. Kline as their full-time Copywriter. In his new role at the agency, Kline utilizes his knowledge of human behavior to write helpful content for each client’s target audience.

His copywriting position at DaBrian Marketing allows Kline to create digital content that combines both industry-specific research as well as rhetorical techniques to match consumers’ needs. Kline determines the motivations and probable behaviors of users to encourage interaction within digital content. He creates visions and concepts that guide the intended audience to the client’s desired goals and objectives. After the creation of written content for websites, email marketing campaigns, or advertising networks, Kline analyzes that content’s performance through Google Analytics and other platforms that rely upon knowledge of descriptive and inferential statistics.

Content marketing is significantly involved in every aspect of the digital campaigns at DaBrian Marketing. As a result: Kline’s mission is to express a consistent, universal message through any and all marketing initiatives that contain creative material. Specifically, Kline collaborates with the Creative Director, Mark Mapp, and the Web Designer, Nick Davies, in order to ensure that campaigns offer users relevant, action-oriented narratives. Throughout all of the assets that he writes, Kline understands that words, photography, and graphic design compose each user’s experience with creative material.

Kline also notes the importance of collaboration with the Marketing department to ensure that consumers receive digital content in the most advantageous contexts: “I am thankful to be a part of the team at DaBrian Marketing; I enjoy applying the dynamics of human behavior and cognition to collaborate with both the Creative and Marketing departments.”