Oh, No. Managing Risk and Compliance One of the first things I hear when talking to insurance and trust companies about social media is “managing
Safe not Sorry: A Guide to Project Problem Planning
Come to Me with Solutions, Not Problems I know, I know, I’ve mentioned proactively planning before. So why bother project problem planning when you
Hospitality Marketing That’s Actually “Hospitable”
Digital channels sometimes get a bad rap when it comes to the hospitality industry (i.e. local restaurants, hotels, travel, and the like). It doesn’t
A Prognosis for Healthcare Digital Advertising
Some Background More often than not, our team members' inboxes are flooded with newsletters and other subscriptions as a way to remain in the
Widows, Orphans, Rivers, and Rags
Introduction: In my last blog we discussed the importance of kerning and tracking in creative design. We explained their meanings and differences; in