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Archives for November 2013

Highlights from “Calculating Creative” Presentation

November 27, 2013 by Dabrian Marketing Group Leave a Comment

What if we told you your creative resources were hindering your marketing success?

What if the answers you were looking for came from free platforms and tools?

What if we could help you improve your business’s entire creative process?

Well, we can. And it’ll take less than 15 minutes. Learn how data is the key to better creative decisions and more targeted campaigns in a talk given by our President and CEO, Danny Laws, for the American Advertising Federation – Greater Lehigh Valley.

For more information or access to the “director’s cut,” give us a call or drop us a line!

Filed Under: News & Events, Web Design Tagged With: Analytics, creative design, Google Analytics, video

DaBrian Marketing Group Expands Agency Team

November 4, 2013 by Dabrian Marketing Group Leave a Comment

DaBrian Marketing Group, LLC, a full service digital agency based in Reading, PA, has recently hired five new employees in the areas of search engine optimization consulting, creative design, social media, and more.

In the latter half of 2013, DaBrian Marketing Group, LLC, a full service digital marketing agency located in Reading, PA, expanded its team to include five new members from local colleges and universities as well as the surrounding community. Tim Eroh, a graduate of Penn State’s University Park campus, was hired as a search engine optimization (SEO) apprentice, but quickly progressed to a full-time SEO consulting position. Mark Mapp, a freelance creative designer, was also initially hired part-time, but soon secured a full-time position as DaBrian Marketing Group’s creative lead.

Felicia Weitoish, a graduate of Alvernia University, has joined the DaBrian Marketing team in a part-time administrative assistant role. DaBrian Marketing also acquired two interns from Alvernia University and Penn State’s Berks campus. The former (James Doherty) has taken on the social media marketing internship role, and the latter (Kyle Lessig) has been brought on for the business analyst intern position.

Daniel Laws, Jr., principal owner of DaBrian Marketing Group, LLC, expressed his appreciation and enthusiasm for the talent offered by the Berks County area, “We’re very fortunate to have talented and driven individuals in our community. Our newest team members allow us to not only improve our client offerings, but affirm our new brand position as a full service digital agency.” Laws went on to say, “We’re very much invested in the economic development of the Reading area. We’re excited to have this opportunity to cultivate local talent and continue moving forward.”

DaBrian Marketing’s new hires shared Daniel’s sentiment about working in the burgeoning digital marketing field. Tim Eroh, DaBrian Marketing’s search engine optimization consultant, commented on his new position, “I feel really fortunate to have gained my current position with the DaBrian Marketing team. I’ve learned new skills and have access to a host of platforms and tools that allow me to show true value, both for clients and among my new colleagues.”

For more information about DaBrian Marketing Group’s expanding agency team, call 610.743.5602 or visit dabrianmarketing.com.

About DaBrian Marketing Group, LLC

Since 2008, DaBrian Marketing Group, LLC has been a digital agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies. DMG’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit www.dabrianmarketing.com or call 610-743-5602.

Filed Under: News & Events Tagged With: expansion, hiring, team

Social Media Content Optimization Survey

November 4, 2013 by Dabrian Marketing Group Leave a Comment

Social Media Content Optimization Survey

A lot goes into the perfect social media marketing implementation. You’ve got to make sure your content is spot-on, your timing impeccable, and your meme generator operating at full-tilt.

Oh yeah, we're ready.
Oh yeah, we're ready.

Our friends over at Software Advice have teamed up with Adobe to get to the bottom of the social media content mystery. Together, they’ve devised a quick survey for marketers that will be shared for free on their respective blogs (how social of them)! This survey, aptly titled the “Social Media Content Optimization Survey,” takes around 10 minutes to get through and will focus on areas like:

  • Specific tactics for successful social media marketing
  • The “5 W’s” when it comes to social media content
  • Popular social media publishing tools and platforms
Click here to access the survey and be a part of this opportunity!

About Software Advice

Software Advice provides detailed reviews, comparisons and research to help organizations choose the right software. They partnered with Adobe because of their expertise in social content optimization. Software Advice recently released the new Adobe Social, which includes tools for automating many social content optimization processes.

Filed Under: News & Events, Social Media Marketing & Management Tagged With: content, content optimization, social media

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