In this White Paper, our search manager, Justin Miller, discusses how to properly manage your Pay per Click (PPC) advertising accounts and effectively utilize them to generate revenue on your Return On Ad Spend (ROAS).
“Pay per Click is all too often (and no thanks to its name) associated with cost. As business owners and executives, you want to focus on what is generating revenue, profit margin, and return on ad spend (ROAS). The platform, whether Google AdWords, Bing Ads, or others, will automatically keep track of your impressions, clicks, and cost. However, these metrics alone will not tell you if your PPC advertising is successful and is helping you grow your business.”