social tips | DaBrian Marketing Group, LLC

Facebook, Twitter, Snapchat. Your customers are on them, every day. Are you connecting with them? Don’t lose out on valuable interactions. Check out this list that we made of companies that exemplify social media marketing best practices.

Sharing (Cute) Stories on Social

Animal Rescue League of Berks County – @BerksARL

Stories that accompany images are always important for Facebook. Users have the privilege of extended text in posts on Facebook. The Animal Rescue League of Berks County uses this privilege, well. They know how to stop scrollers in their tracks (who doesn’t stop to look at adorable animals? ? ??). They emotionally attach users to their images with personal, stories about the animals in each photo.

Wendy Isn't a Girl to Mess With

Wendy’s – @Wendys

The best part of Wendy’s social media presence is that they’re actually present.. They consistently post relevant content that directly communicates with their target audience. And, they respond to users that mention them in posts or ask questions. This often results in hilarity for the rest of us. Take a look at this article about an interaction on Twitter for a perfect example. Wendy’s social media marketing emphasizes the power of relationships. It is as if Wendy, herself, talks to people. And, it gets people to come to their restaurants.

Protecting and Connecting

Exeter Police Department – @ExeterTownshipPD

This local police department expresses regular updates that lighten the mood of stigmatized work. Exeter P.D. makes positive impressions on users through jokes and creative photography. They also provide relevant information about the current activity of Exeter Township. Videos and imagery offer safety advice and comment on their own workplace culture. Exeter P.D.’s posts make people want to connect with them. Even in the serious business of law enforcement, we can always enjoy a good laugh!

Getting a Slice of the Social Pie

Mimmo’s – @Mimmosrestaurant

A focus on social media marketing gets people to Mimmo’s for popular events. Mimmo’s knows it’s own brand: a great place for lots of people to gather and celebrate the Super Bowl, New Year’s Eve, and family occasions. They capitalize on the changing seasons with posts about reservations for holidays like St. Valentine’s Day. They also sponsor posts through Facebook to expand their reach to the local community. This naturally gets more customers to the restaurant. It helps that their food and drinks are pretty good, too.?? ?

Spreading Smiles Physically and Digitally

Grove Dental – @GroveDentalWyomissingPA

You might not expect a dental practice to connect with users in a human way through their posts. But, Grove does. Highlights of employees’ achievements communicate their expertise. Posting articles about dental health captures the attention of users that need information. Grove also keeps their social media fun and entertaining. They make the dentist’s office social – not scary. Promotion of their social media through business cards and employee-referrals only brings in more customers. And, yes. We do Grove’s social media marketing. #shamelessplug

Getting Shredded on Snapchat ?

Shredz – Shredzsnap

This national company is the proud and only entry on this list that capitalizes on the power of Snapchat. Shredz specializes in fitness and workout supplements. For an active company, an active and mobile social medium is necessary. They use Snapchat to give momentary updates on relatable moments that their target audience experiences on a daily basis. They announce sales for their customers via the app to capture users at any time, anywhere.

Learn from these companies:

Tell stories to your audience – keep it relatable and relevant.
Capture users’ attention with videos and imagery.
Create consistent posts and always respond to comments and questions, ASAP.
Communicate your company’s culture with humor or professionalism.
Be relevant to the changing needs of your customers.
Promote your posts to expand reach across your region.
Connect with mobile users instantaneously with opportunities for interaction.

Have any questions? Ask the certified members of our team. Place your comment, below, and we’ll get right back to you. Let’s start a conversation!

Also, check out our own social media: @DaBrian Market on Twitter and DaBrian Marketing Group on Facebook.

Along with the exponential popularity of social media, there’s been an equally large amount of misconceptions surrounding the “right” or “surefire” way to be social and reap all its benefits. In light of that, we’ve compiled a quick list of tips that almost any organization can use, whether they’re building a social strategy, looking to improve their efforts, or are still learning how social media works.

Expand your presence (if it makes sense)

A big misconception related to building a presence on social media is that you should focus on one network. Another big one? That you need to be anywhere and everywhere. Both seemingly have their benefits, whether you’ve got limited resources for the former or a small company and big dreams for the latter. The problem here is that not every network is right for your business. The best approach is to experiment, evaluate which networks are really worth it, and move from there. Wash, rinse, repeat as necessary.

Set aside the appropriate amount of time

Think that your entire social media workload can be handed off to an intern who works a few hours a week? Think again! As you learn more about social’s impact on a business, you’ll begin to appreciate the amount of time and work it takes. This is due to the fact that now, more than ever, social media represents the face and personality behind a company. Our last tip will talk about this in greater detail, but just remember: marketing with social media is just as important as any other tactic.

Don't spam!

This tip falls in line with the first one on the list. The assumption that “the more you post from the most places, the better off you’ll be” really shows a lack of knowledge and experience surrounding social media. Understanding that different networks attract different audiences, and that those different audiences have different expectations in terms of post language, content, and frequency, all come into play during a business’s social media strategic planning.

Cater the message to the network

To piggy back off of the previous point, crafting messages that align with the networks you’re sending from should be the last line of defense before social media communications head out the door. This also reinforces the point of getting educated on the subject. Once you do, you’ll find out that Twitter is more useful for quick, frequent updates, while images and videos are better served for Facebook. Little things like that can mean the difference between fostering engagement and your following taking a major nosedive.

Bring in company and employee personality

One final thing to realize about social – your business is one in a sea of many. It’s going to be difficult to set your business apart, and there isn’t going to be an end-all be-all solution. One great way to get started is to add distinct personality to your social media presence. Remember earlier in the post how we mentioned the face behind a company? Audiences are on social to interact with other people, and nothing will make you look like a robotic, faceless corporation more than impersonal messaging or broadcasts focused solely on you.