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DaBrian Marketing Redesigns Hometown Heroes’ Website

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Hometown Heroes teamed up for a complete website redesign with DaBrian Marketing Group, LLC. The goal of the site is to increase brand awareness for the non-profit organization who is dedicated to paying it forward and giving back to the community. It’s developed to attract new donors, volunteers, and organizations who believe in their mission and want to become a Hometown Hero.

About Hometown Heroes

Hometown Heroes is a registered 501(c)(3) nonprofit organization & nationwide charity. Their mission is to give assistance to any family or individual regardless of their gender, age, or ethnicity. They invite anyone – individuals, schools, businesses, and volunteers to join in to raise awareness and funds, together.

Types Of Opportunities to Provide Assistance:

  • Hurricane Relief
  • Homelessness
  • Domestic Violence
  • Drug Abuse
  • Disability
  • Food & Heat for the Elderly
  • Assistance for New Mothers with No Resources
  • Joint Fundraisers with Local & National Nonprofits

Super New Features

The site includes two new features that are unlike their previous site. Each month, they will be featuring a monthly hero spotlight (See Image Below). The Super Hero of the Month will honor local citizens or organization who have contributed or brought awareness to Hometown Heroes. It also will advertise upcoming events that benefit the organization. Through proper maintenance and updating, anyone across the country will be able to find a way to help!

Join The Ocean County Awards Gala Event

There was a pressing deadline to complete the website in order to be able to promote their event on May 3, 2018. The Gala will be at Jack Baker’s Lobster Shanty to celebrate another successful year of helping our neighbors through tough times. It includes cocktails, dinner, dessert, dancing, and a premier gift auction. Order your tickets to support the cause!

DaBrian Marketing invites you to check out Hometown Heroes’ website and become a hometown hero yourself.

Five Cause Marketing Must Haves

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Whether you’ve just begun the process of organizing your company’s cause campaign, or you’re stuck in a rut feeling overwhelmed by the many marketing tactics available – take a breath and read about these five Cause Marketing must haves.

1. Authenticity is Key

Support a cause that you truly care about and your supporters will show compassion just the same. There’s nothing worse than being asked 6 times in one day if you’d like to donate to [insert cause here] by kids being forced to ask simply to meet their job requirements. There are also plenty of cause marketing email and content templates out there that you could lean on for support, but don’t be cookie cutter, break away from the norm! Show you care! Tell your story, show your support with pictures of you and your team working towards a common goal, get creative all the while remembering why you’re donating your time.

Cause Campaign Marketing Motivators

2. Start with a Bang!

If your cause campaign is directly reflected by fundraising dollars, get a head start and donate your own personal contribution in the beginning. Ask your employees, coworkers, and those closest to you to donate right away. Later on down the road, you may formally request another donation and it may seem more feasible to donate again. Or if donations are not your apart of your cause campaign’s goals, start by generating content, branded materials, or signage for the initiative right away. No better time than right now to get started!

3. Give more than Dollars

Even if the Cause Campaign goals your company is working towards is simply to gain monetary donations, show your support by donating your time or resources. Non-profit agencies usually have a lack of support in consistent volunteers. According to a 2015 study of The Nonprofit Sector, only 25.3% of adults volunteer at least once during a year. Your time and efforts may be just what your local non-profit for your favorite cause may need.

4. Involve your team in Cause Marketing

Your coworkers or employees may not necessarily care about the local animal shelter losing funding, but just a small amount of time with a friendly dog might change anyone’s perspective! Encourage your team members to find their niche. Involve your IT department in decorating instead of troubleshooting issues for the local cause office, they might just love it! Allow your team to learn more about themselves while engaging with the cause at hand.

5. Use your Resources!

Reach out to your clients, vendors, the UPS delivery person, everyone you know. Ask for help in support of this cause by any means. You could even get your message across on Social Media! Utilizing Facebook Ads, pinned posts, check-ins at a cause’s homefront, etc. can broaden your audience to people you may not have connected with without the use of Social Media for cause marketing. Don’t forget to change your social media “Timeline” or “Background” photo while you’re logged in! Show your team spirit for this cause with a fresh themed background photo. Utilizing your company’s Email Marketing platform, you can also send out emails to your clients and contacts. You can even change your signature in your personal and professional email that notes your interest in your favorite cause and how your recipients can participate. Gather your resources and initiate a plan of attack!

Facebook Donation Cause Marketing

Get on the Right Track for Cause Marketing

Starting down the road to raising awareness for causes you care about and even driving donations may seem insurmountable. With the help of friends, family, your coworkers, and strangers, you don’t have to feel alone. Also remember that 55% of those who engage with nonprofits via social media have been inspired to take further action. You can’t beat those statistics! Show your support and let other follow!

For more information about cause campaigns and how we can help yours grow, contact us or leave us a comment below! Also, check out our latest cause campaign initiative for our local Walk MS event!