The Council on Chemical Abuse (COCA) serves as the coordinating agency for publicly supported drug and alcohol programming in Berks County. Designated by the County Commissioners as the Single County Authority for Berks County, it is responsible for the administration and management of publicly-funded alcohol, tobacco & drug services.
DaBrian Marketing Group was tapped to increase awareness for COCA, generally, and its Opioid Addiction efforts, specifically, across all digital channels. The resulting strategy segmented efforts across branding, addiction, recovery, intervention and treatment campaigns. We developed assets including four videos, landing pages and an email template for the campaigns.