Menu

News & Events

DaBrian Marketing Group, LLC Joins the American Advertising Federation Greater Lehigh Valley

by Leave a Comment

DaBrian Marketing Group, LLC, a full-service digital agency based in Reading, PA, has solidified a membership with the American Advertising Federation Greater Lehigh Valley (AAF-GLV).

Currently 50,000 members strong, the American Advertising Federation works to grow the advertising community in regions throughout the country. It achieves this by connecting the area’s leading advertisers, agencies, media companies, and vendors through professional networking, educational programs, and other exclusive member benefits.

The AAF-GLV’s achieves its goals by providing members with opportunities to network with peers and industry leaders, strengthen their expertise, promote standards of excellence, give back to the local community, and educate others who are up-and-coming in the industry.

“DaBrian Marketing Group has joined the AAF-GLV both to provide additional opportunities for our staff as well as to become a better agency overall,” said Daniel Laws, principal owner. “We look forward to using the collective resources available to us from the AAF-GLV to learn and grow in the future.”

Through this membership, DaBrian Marketing Group hopes to gain additional exposure in the Greater Lehigh Valley’s advertising and marketing community. DaBrian Marketing Group will strive to utilize the AAF-GLV’s resources to their fullest extent to learn, grow, improve, and succeed.

For more information about the American Advertising Federation Greater Lehigh Valley, call 610-365-7916 or visit them online at www.aafglv.org.

DaBrian Marketing Group, LLC Joins the Greater Lehigh Valley Chamber of Commerce

by Leave a Comment

DaBrian Marketing Group, LLC, a full-service digital agency based in Reading, PA, has recently joined the Greater Lehigh Valley Chamber of Commerce.

Driven by its dedicated staff and volunteers, the Chamber strives to promote, strengthen, and give back to the local community. It achieves this through active community involvement and by providing local businesses with networking opportunities, marketing services, and other exclusive benefits.

Currently, the Chamber boasts nearly 5,000 members, making it the largest in Pennsylvania and New Jersey and one of the top ten in the nation. Its mission is to improve both the economy and quality of life in the Lehigh Valley. In addition its members’ active participation, the Chamber also advocates pro-business policies at all levels of government and provides training resources and programs to help its members become more profitable and efficient.

“With our recent membership in the Greater Lehigh Valley Chamber of Commerce, we hope to increase our local visibility as well as tap into the Lehigh Valley’s extensive pool of new talent,” said Daniel Laws, President & CEO of DaBrian Marketing Group. “Moving forward, we plan to further enhance our relationship and become active participants in the area’s events and activities.”

DaBrian Marketing Group hopes to gain insight and additional reach and visibility in the Greater Lehigh Valley area by taking full advantage of the wealth of opportunities and resources the Chamber provides.

For more information about the Greater Lehigh Valley Chamber of Commerce, call 610-841-5800 or visit them online at www.lehighvalleychamber.org.

DaBrian Marketing Group, LLC Chosen by EnerSys® for ODYSSEY® Battery Internet Marketing Project

by 1 Comment

ODYSSEY® battery, a premium brand of battery manufactured by EnerSys®, has selected local digital agency DaBrian Marketing Group, LLC to manage its most recent internet marketing campaign.

ODYSSEY® batteries can be used for a variety of applications, from powersports to commercial fleets and more. ODYSSEY® batteries are manufactured to outperform competitors, even in the most extreme power applications. Thanks to their 99.99% pure lead plate construction and unparalleled build quality, ODYSSEY® batteries deliver the perfect combination of power and performance.

“Our initial conversation with the ODYSSEY® battery team was primarily for social media marketing, but after further review, we were able to offer ODYSSEY® battery a creative digital solution to effectively handle several of their marketing challenges,” said Daniel Laws, President & CEO of DaBrian Marketing Group. “We’re excited to see the impact that we can collectively bring to the brand.”

DaBrian Marketing Group, LLC (DMG) has been tasked with developing and managing ODYSSEY® battery’s social media marketing strategy and implementation as well as providing consultation and custom solutions during a major conversion period for the brand. DMG will apply the industry’s best practices, provide actionable recommendations, and accurately measure every marketing initiative with analytics data. Through this engagement, ODYSSEY® battery will amplify its digital reach and visibility.

“We are very excited to be partnering with DaBrian Marketing Group,” said Maria Orlando-Krick, marketing manager for specialty markets. “Our ODYSSEY® battery line targets the aftermarket industry and in order to stay engaged with our consumers, our social media presence needs to be strong and engaging. I am confident that DaBrian Marketing Group will be able to get us to that next level.”

You can find ODYSSEY® battery online at www.odysseybattery.com or via their online store at shop.odysseybattery.com.

About DaBrian Marketing Group, LLC

Since 2008, DaBrian Marketing Group, LLC has been a digital agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies. DMG’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street, Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit www.dabrianmarketing.com or call 610-743-5602.

ABOUT ENERSYS®

EnerSys, the world leader in stored energy solutions for industrial applications, manufactures, distributes and services reserve power, motive power and starting, lighting and ignition (SLI) batteries, chargers, power equipment, and battery accessories to customers worldwide. SLI batteries are used for trucks and buses, passenger cars, boats, personal watercraft, ATVs, motorcycles and garden tractors. The company also provides aftermarket and customer support services to its customers from more than 100 countries through its sales and manufacturing locations around the world. For more information about EnerSys and its ODYSSEY® batteries, visit www.enersys.com or www.odysseybattery.com.

Event: Lehigh Valley Marketing Meet-Up / Happy Hour

by Leave a Comment

Join us on June 20th for a free networking event! DaBrian Marketing Group, Reading, PA’s premier digital agency, is hosting a marketing meet-up in the Lehigh Valley to kick off the summer. Anyone interested in marketing, advertising, or analytics is welcome to attend. Food & drinks will be provided, and just for showing up, your first 2 drinks are on us!

FAQs

When and where?

Thursday, June 20, 2013 from 5:30 PM to 7:30 PM (EDT)
Holiday Inn Conference Center Lehigh Valley
7736 Adrienne Drive
Breinigsville, PA 18031

How does the “2 Free Drink” offer work?

It’s as simple as it sounds! When you arrive, your first 2 drinks from the bar will be provided free of charge. After your first 2, it will be a cash bar.

Is this event really free?

Absolutely! No purchase is necessary to attend.

What’s on the menu?

During the event, the following hors d’oeuvres will be served:

-BBQ Boneless Chicken Wings
-Mozzarella Sticks w/ Marinara Sauce
-Veggie Egg Rolls w/ Sweet & Sour Dipping Sauce
-Chicken Satay
-Bacon-Wrapped Scallops
-Vegetables & Dip-Fruit & Dip

Where can I find more information about the venue?

Click Here for information about the Holiday Inn Conference Center as well as the America Restaurant.

Can I contact someone directly if I have questions?

Of course! You can reach out to us via email, or just give our office a call at (610) 743-5602.

DaBrian Marketing Group, LLC Chosen by Regional Self-Storage Provider for Website Redesign

by Leave a Comment

Reading, PA, April 20, 2013 -(PR.com)- Storage World, a leading provider of self-storage units and storage supplies, has selected Reading-based digital marketing agency DaBrian Marketing Group, LLC to design its new website.

Operating out of 9 locations throughout Pennsylvania and New Jersey, Storage World has made a name for itself by providing a variety of storage options to suit any need. Their advanced facilities include climate-controlled units as well as state-of-the-art 24/7 rental & payment kiosks. These kiosks allow customers to perform specific account actions such as renting a storage unit, reserving a space, paying their bill, purchasing a lock and more.

“We wanted to provide Storage World with an innovative solution, both to their website’s brand consistency and overall functionality,” said Daniel Laws, Principal of DaBrian Marketing Group, LLC. “It was also critical that we improved each storage facility’s local search engine optimization to reduce overall costs per acquisition while improving relevant traffic surrounding their local storage facilities. I’m confident that we’ve delivered that for Storage World.”

DaBrian Marketing Group, LLC designed and developed Storage World’s website using the open-source WordPress Content Management System, greatly improving the site’s usability, better reinforcing Storage World’s brand, and affording opportunities for custom content and more effective digital marketing campaigns.

“Storage World decided to go with DaBrian Marketing because we felt that we were under-performing against our competition from a digital standpoint,” said Annie Quinn, VP of Operations for Storage World. “Once we heard their ideas and saw how knowledgeable they were in providing solutions for our new website, SEO, and PPC campaigns, it was an easy decision. Now, we are saving money and coming out ahead of our competition in all markets. DaBrian Marketing delivered and continues to deliver quality service and innovative solutions.”

With this fresh, new website design, Storage World can begin to proactively build a substantial digital presence and further expand its marketing capabilities. Storage World’s redesigned website can be found at StorageWorldOnline.com.

About DaBrian Marketing Group, LLC

Since 2008, DaBrian Marketing Group, LLC (DMG) has been a digital agency focused on providing marketing solutions to businesses that want to obtain digital awareness, cultivate meaningful customer relationships, and develop innovative strategies. DMG’s services include email marketing, search engine optimization, website design, web analytics, social media marketing and more. Company headquarters are centrally located at 500 Penn Street Suite 201, Reading, Pennsylvania 19602. For more information about DMG, visit www.dabrianmarketing.com or call 610-743-5602.

DaBrian Marketing Group Selected by Green Giant Lawn & Tree Care for Website Redesign

by Leave a Comment

Green Giant Lawn, Tree & Pest Control, a Fleetwood, PA-based Company that provides residential and commercial lawn, tree, & pest control services throughout southeastern Pennsylvania, has chosen DaBrian Marketing Group, LLC, an Internet Marketing company that specializes in Search Engine Marketing & Analytics, to design its new website.

Locally-owned and operated since 1982, Green Giant prides itself on providing effective Lawn Care, Tree Care, & Pest Control services in a family- and environmentally-friendly manner. The new website works to reinforce Green Giant’s commitment to their customers, their industry expertise, as well as their long-standing focus on making life easier for every client.

“We were able to provide a solution to Green Giant Lawn Care’s website challenges and improve the backend functionality,” said Daniel Laws, principal owner of DaBrian Marketing Group, LLC. “The beauty of these solutions is that clients have access to make changes as well as with the support of our team. This new design provides a small sample of our web design capabilities and demonstrates the evolution of our service offerings.”

DaBrian Marketing Group, LLC designed and developed the Green Giant Lawn & Tree Care website using the WordPress CMS platform, greatly improving the site’s user experience, better reinforcing the Green Giant brand, and opening new doors for content customization and more effective marketing.

“Our old website was outdated and not nearly as user friendly as we wanted,” said Daniel Rothermel, owner of Green Giant Lawn & Tree Care. “We choose DaBrian primarily because they committed to providing a site that will be very user friendly and informative while also providing industry leading Search Engine Optimization.”

Green Giant’s new website can be found at GreenGiantLawnCare.com and GreenGiantPestControl.com.