When ODYSSEY® Battery by EnerSys® decided to take on the wide, wide world of social media, some major issues soon came to light. Inconsistencies and a lack of planning did more than affect the brand’s use of social media platforms. These challenges began to impede the success of ODYSSEY® Battery’s entire identity across the web.In this digital marketing case study, we delve into the factors that contributed to ODYSSEY® Battery’s marketing challenges and show how strategic planning, execution, and measurement led to more efficient and profitable campaigns.
