In this Case Study, DaBrian Marketing Group evaluates the effects of SEO campaign implementation with two different clients in the financial services industry. See how each client fared when it came to lead generation, strategic development, and the ultimate test: ROI.
The challenge for both organizations was their ability to effectively implement a search engine optimization strategy, measurement plan, and to determine the overall performance of their SEO campaigns. Furthermore, both organizations had challenges implementing SEO-related changes to their website as well as measurement techniques to measure their return-on-investment. This was increasingly important because both organizations’ senior management teams focused on return-on-investment for marketing projects.