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Transforming Crooked Oak Dental’s Online Presence to Align with Angstadt Family Dental

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Executive Summary

When Angstadt Family Dental expanded by purchasing Crooked Oak Dental, they faced the challenge of integrating the outdated website into their established, modern brand identity. The existing Crooked Oak site was not mobile-friendly, lacked consistent branding, and the domain was managed by a third-party provider, which created obstacles in transitioning ownership. Our team provided a seamless solution by redesigning the website, transferring domain ownership, and implementing tools to strengthen patient engagement. The result was a mobile-friendly, brand-consistent website that enhances the visibility of all Angstadt Family Dental Practices while providing measurable growth opportunities.

Introduction

Angstadt Family Dental, a leader in innovative, patient-centered dental care, continues to expand its reach and services. With multiple practices under their umbrella, their expansion strategy included acquiring Crooked Oak Dental—a well-loved local dental office. However, acquisition alone wasn’t enough; integrating Crooked Oak Dental’s website and brand into the broader Angstadt Family Dental ecosystem presented several challenges. Our partnership aimed to overcome these obstacles by establishing a modern, functional, and cohesive online presence.

  • The Problem

Upon acquiring Crooked Oak Dental, Angstadt Family Dental encountered a range of issues with the existing digital infrastructure:

The Crooked Oak Dental website was outdated, not mobile-friendly, and had not been updated in years. This poor user experience failed to reflect the high standards and modern approach Angstadt is known for.

The Crooked Oak site had no consistency with Angstadt’s established branding, creating confusion for patients and diluting the strong identity of Angstadt Family Dental.

The domain was managed by a different website company, making the transition of ownership complicated. There was limited guidance available from the previous owner regarding this shift.

Without features like appointment scheduling or localization for Spanish-speaking patients, the website was underperforming in terms of patient engagement and convenience.

Angstadt Family Dental sought a comprehensive solution that not only address these challenges but serve as a foundation for future growth in the company.

  • The Problem

To address these challenges, we developed a tailored approach that ensured a smooth transition and a powerful online presence for Crooked Oak Dental Associates.

We facilitated the transition of domain ownership for Crooked Oak Dental and brought it under Angstadt Family Dental’s accounts. This consolidation made it easier for the client to manage domains across all practices. Hassle-free hosting support was also set up, removing technical barriers for the team.

A new mobile-friendly website was designed and built to align with the Angstadt Family Dental brand. The site features:

  • A modern, user-friendly design compatible with all devices.
  • New, professionally written content that reflects Angstadt’s values and speaks directly to their target audience.
  • A detailed map showcasing all Angstadt Family Dental Practices, increasing exposure to each location.
  • A translation feature to make the site accessible to Spanish-speaking patients.
  • Call-to-action tools, such as a “Request an Appointment” functionality to enhance patient engagement.

The redesigned website was equipped with tracking functionalities to monitor and measure its effectiveness. These tools allow Angstadt Family Dental to better understand patient behavior and refine their strategy based on data-driven insights.

The Results

The implementation of these solutions provided measurable outcomes that elevated Crooked Oak Dental’s online presence and supported Angstadt Family Dental’s business goals. Key results include:

  • Consolidated domains for all locations under one management system, simplifying maintenance and hosting.
  • Full ownership of the Crooked Oak website and domain ensured seamless control for the client moving forward.
  • A website aligned with Angstadt’s established brand identity, creating a unified appearance across all practices.
  • Improved mobile responsiveness, providing patients with a superior browsing and interaction experience on any device.
  • The inclusion of appointment scheduling and Spanish-language translations made the website more accessible and practical for a broader audience.
  • Local exposure to all Angstadt Family Dental Practices was boosted via the inclusion of location maps and interconnected branding.
  • With tracking tools in place, Angstadt can monitor the success of their efforts and optimize their marketing strategies to attract new patients.
  • A user-friendly website encourages patient engagement, setting the stage for increased revenue and growth.

Client Testimonial

"This smooth transition gave us the confidence we needed to bring Crooked Oak Dental into the Angstadt Family Dental family. The new website doesn't just look professional; it truly represents who we are and connects us better to our patients. The added functionalities—like appointment scheduling and tracking—are a game-changer."
Dr. AngstadtFounder of Angstadt Family Dental

Conclusion

By rebuilding the Crooked Oak Dental website and aligning it with Angstadt Family Dental’s established brand identity, we transformed their online presence to reflect the quality of care they deliver. This comprehensive solution not only resolved immediate functionality needs but also created a foundation for long-term growth and success.

The partnership continues to thrive as Angstadt Family Dental leverages their streamlined digital tools to attract new patients and strengthen their reputation as a trusted provider of dental care. Looking ahead, there are opportunities to refine their marketing strategy based on site tracking insights and grow their presence in new markets.

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