PPC Keyword Match Types

In this White Paper, Search Engine Marketing Consultant Justin Miller outlines new Keyword Match Types available for a Pay per Click Campaigns. This White Paper provides valuable information with specific scenarios in which each Match Type should be used.

“One of the most misunderstood and often misused aspects of PPC is the use of Keyword Match Types. When used correctly, Match Types can aid in research, testing, optimizing, and (of course) targeting. But before any of that can be done, first the Match Types (Broad, Modified Broad, Phrase, Exact and Negative) need to be fully understood. The following is a list of the various Match Types, including examples with proper punctuation, best practices, and recommendations for usage.”