In this White Paper, our web analytics team discusses how multichannel analytics plays a big part in streamlining and optimizing your organization’s conversion funnel.
“The main ideas driving any business’ marketing strategy are to generate leads, increase sales, and improve brand awareness. Whether these are carried out in your brick and mortar store or through your company’s e-commerce website, it is imperative that the conversion process is optimized to yield the best results and the highest return-on-investment. From a web perspective, optimization is not always as straight-forward of a process as it is for more traditional marketing methods.”
