During these unprecedented times we wanted to provide an update and communicate suggestions to our valued business partners. We hope these recommendations can both help you proactively manage your own clients in the coming weeks and emerge from this challenge well-positioned for growth.
DaBrian Marketing Is Here For You
Pursuant to Governor Wolf’s recent order, we have closed our physical location on Blair Street. However, each member of the DaBrian team is working regular business hours from his/her respective home office to ensure the timely completion of all client deliverables. Besides regular, monthly project work, we also want to help you stay top-of-mind with your own customers.
FAQs to Communicate To Your Clients
Here are some suggested topics to communicate to your client base as it relates to modifications your business has implemented due to COVID-19:
- Are you open for business as usual?
- Has your offering changed?
- Have your business hours changed?
- Do you have a product? When do you restock?
- Have you added/changed deliveries?
- If closed, how will you keep in touch with clients?
- How can you use Facebook live and social ads and posts?
- Do you have a special offer/price on product or service?
How to Reach Your Customers
Consider the different media you may need to employ to get the answers to the questions above detailed to your customers. This could include an update to your local listings, a banner ad or resource/FAQ page on your website, social media posts, and/or an email communication. We can help with both strategy and marketing execution for any required channel. Finally, don’t forget non-digital communication such as brochures, signage, and other forms of advertising.
Think Differently About Marketing
We have already had a couple of clients reach out about using this “down time” to redesign their website. You may have wanted to start a blog but didn’t have the time until now. Or maybe you want to try to build a Twitter following for your business. Don’t be afraid to think differently and take the opportunity to try something new with your marketing.
Options For The Coming Weeks
As your marketing needs are in flux during this challenging time, we will be happy to use existing support hours and/or reallocate hours from other contracted projects (ex: from PPC to design, SEO to content, etc.) as requested. We are also amenable to incremental content & design projects to lay the foundation for growth once the crisis abates. Feel free to reach out to the team directly with any questions or concerns.