What Is Digital Branding?
Your brand is much more than just a logo or a tagline — it embodies your entire company from who you are to where you plan ongoing. Digital Branding is a technique that combines internet branding and digital marketing to grow a recognizable brand. It defines how your business operates, from your positioning statement and value proposition to the materials you distribute. For your customers, your brand lets them know what to expect from your company. For leads and potential clients, it creates a lasting impression.