What is an SEO Audit?
An SEO audit is a process for assessing the search engine friendliness of a website in a number of areas such as keyword listings, content readability, site speed, and security. It is often called a website audit. Most of the website SEO checkers will give you a score or a grade and areas for improvement.
An SEO audit will give you better insight into your website, pages, and traffic. It is a great way to improve digital performance, allowing you to rank better in the search engine results, keep visitors on your site longer, and increase your conversions.
Benefits of an SEO Audit
Improve the effectiveness of your digital marketing.
Helps you find and fix website issues to boost SEO traffic.
Identifies your website’s technical issues to help increase ranking, so people are able to find your products or services easily.
Identifies issues on your website that are often simple to fix such as titles, descriptions, headers, and linking.
Quickly detect security issues on your website that are hurting brand awareness, lead and sale generation.
Checks for over 20 different website factors to get you more search traffic.
Track errors that have been fixed and see if any new issues have come up over time.
Gives you a website launch checklist to get more visitors.
What is included in a Site Audit?
The site or web audit is a website checklist of elements that are important to getting organic traffic.
Below are a few items that are in most SEO tools that provide SEO audit reports:
Meta Descriptions
Meta descriptions are the content below the URL on the search engine results page. It describes what is on the page. Good meta descriptions can increase the number of people the click to your site.
Broken Links
Broken links are links that no longer work for some reason. The result is a 404 error message that people receive.
Duplicate Content
Duplicate content is content that is on your site on more than one page. It can be confusing for people to search for your products or services.
Alt Tags
Alt tags are used to describe images on the page. It is also known as “alt attributes” or “alt descriptions” that are part of on-page SEO.
URL Structures
URL structures are the path to how information is presented across your website. A consistent format will help people navigate your site.
Technical SEO
Technical SEO refers to the programming, coding, servers, and security of your site to list pages in the search engines. Good technical SEO can get your pages into Google and Bing without a problem.
Canonical Tags
Canonical tags tell search engines that a specific page URL is the master copy. It will prevent duplicate content from appearing in the search engines.
Word Count
Word count on a web page is often an average word count of written content from your top 10 competitors on Google. If you want to appear on the page, you will need to reach the target word count for relevant information.
Response Codes
Response codes are the response status code that is returned to the web server when a search engine or people type your domain.
Header Tags
H1 or H2 are header tags that can be the title of a post or page. Headers give a structure to the page and are in larger text to stand out.
Get the Facts on SEO
51 percent of all website traffic comes from organic search so make it a great experience for your potential customers. An SEO Audit is an investment in your success and will help you plan for the future.
A Social Media Today article stated that 46% of all searches on Google are seeking local information whereas 97% of search engine user searched online to find a local business. Don’t forget about your local listings as part of our SEO audit checklist!
Want more than the instant seo audit? You can get SEO audit services monthly.
Give us a call or schedule an appointment to talk about our SEO services.