Archive for the ‘Digital Analytics’ Category

DMG Guest Blog Featured By Web Analytics World

This week, DMG’s Principal Owner Daniel Laws was featured as a Web Analytics World guest contributor with his “Mobile Analytics Guide for Mobile Websites”.   Daniel walks you through the necessary steps to capturing the meaningful data you need to make informed decisions surrounding your mobile website. Check out the featured blog in full at: This

February 4, 2015 by DaBrian Marketing Group

Save Time and Money with Bing Ads Updates

Over the past few months, Microsoft has been rolling out several changes to its Bing Ads Platform. The goal is to help advertisers manage their PPC Campaigns more efficiently and effectively. Here is a quick recap of some of the changes that you may or may not have seen and experienced. Redesigned Interface The new interface

September 24, 2014 by Justin Miller

5 Tips to Jump Start Your Mobile Analytics

Video Transcription Hi, my name’s Danny Laws. I’m the principal owner of DaBrian Marketing Group. I’m also one of the co-chairs with Philadelphia Digital Analytics Association. I want speak to you today about mobile analytics. One of the things that we’re talking about mobile analytics right now in the space is that mobile search is

July 25, 2014 by Daniel Laws

A One-Two Punch Approach to Email Analytics

You might think that video, animated gifs, or infographics are email marketing’s best friends. Let’s face it, email campaigns with all that rich content are bound to get you heaps and heaps of…results. Okay, let’s stop there for a second. The thing is, email is caught between two really important areas of marketing—technology and audience.

July 17, 2014 by

Why Your Company Needs a Digital Analytics Framework

Regardless of how big or small your organization is, you’ve got data (sales, financial, customer, CRM, etc.), and you need a structure to inform how you collect or report on the data. This reason needs to be logical and ultimately impact your bottom line as well as multiple departments or individuals within a company. What

June 19, 2014 by Daniel Laws