Archive for the ‘Digital Analytics’ Category

Leveraging Attribution Modeling to Measure ROI & ROAS

According to 2015 Stats about Marketing ROI, 93% of CMOs say that they are under more pressure to deliver measurable return-on-investment (ROI). Google Analytic defines “attribution modeling” as “the rule or set of rules that determines how credit for sales and conversions is assigned to touch-points or any point of contact between a buyer

August 11, 2015 by Daniel Laws

SEO: Looking Beyond the Rankings

With several algorithm changes in the past years, the definition and primary focus of Search Engine Optimization (SEO) has changed immensely. These changes have caused confusion amongst many business owners. Although many businesses understand the importance of SEO and have benefited from it, few are aware of the process that goes into it. Most believe

July 1, 2015 by DaBrian Marketing Group

Tips for your Business-to-Business Company Blog

The Internet is the main source of information for today’s generation. Businesses see this trend and take the initiative to write their own blogs of expertise. Providing quality content within your blogs will increase brand awareness which will help develop your business-to-business company as a leader in the industry. Pardot reports there are over 152

June 17, 2015 by DaBrian Marketing Group

Why Landing Page Testing Solutions Are Needed

You never get a second chance to make a good first impression. This is especially true when it comes to website landing pages. These pages should be search engine friendly so you can draw visitors there first. You also want to catch visitors’ attention, provide some basic information, engage them and motivate prospects or customers

May 6, 2015 by Justin Miller

5 Step Google Analytics Audit

Okay, so you’ve had Google Analytics for years and you’re collecting data – but when was the last time that you performed a Google Analytics Audit for your website? Actually updated your Google Analytics account to streamline data collection, align to your current (and possibly future) goals/objectives, and verified that  only approve employees have access

March 4, 2015 by Daniel Laws