York Barbell

York Barbell has a strong brand and has been an icon in the weightlifting industry for generations. York Barbell develops, manufactures, and distributes quality strength and fitness products that enhance athletic performance and improve quality of life. Zachary Shenk, Operations & Controller, knew there was an opportunity to increase online sales and revenues but he was missing effective digital marketing campaigns to support sales efforts. As a result, Zachary turned to DaBrian Marketing to develop the digital marketing campaigns to increase online sales.