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5 Plumbing Marketing Ideas to Grow Your Business

May 22, 2017 by Daniel Laws 19 Comments

Within 5 miles of our office, there are 12 plumbers. All of which appear in the local search results, but none of them clearly differentiate themselves from the others. While plumbers may be experts when it comes to fixing broken pipes and unclogging drains, many fall short of marketing their business to allow their customers to find them. Get your plumbing business flowing in the right direction with these 5 marketing strategies.

#1 - Tighten The Bolts of Your Brand

You can’t fix a plumbing issue without tools, and you can’t build a business without a brand. The building and foundation of your brand is essential for success and local awareness. Define your plumbing company by clearly stating what makes your organization different and create a unique value proposition that will be the foundation for your plumbing marketing. Your brand must be consistent everywhere – from print to digital marketing. Brand guidelines, a set of standards for the design of documentation, signage, and any other form of other brand identifiers, will help to bring consistency.

#2 - Local SEO: Be the “Local Plumber Near Me”

Plumbing Marketing in Reading, PA

When it comes to search engine rankings, every business strives to be #1. What many don’t realize is that due to Google’s personalized algorithm, the top organic search results (for service related searches) tend to be businesses listed on Google maps.

To ensure your spot in the local pack, the content on your website should be specific to your service region and consistently show your name, address, and phone (NAP). In addition to on your site, this information should also be listed on your Google My Business. You should also include all of the services you offer within the region. This will help you to dominate in mobile searches and acquire positive reviews that will help you to stand out from the crowd.

You’re an Expert? Prove it With Plumbing Videos

Videos are an effective plumbing marketing tool because they can be placed on your website, local listings, social media, paid search, and more. Videos are a great way to engage your audience and provide relevant information. Create simple “how to fix” videos for minor issues, such as a clogged sink. You want to provide your customers with tips they can do themselves, without giving away everything and the kitchen sink.This will establish yourself as an plumbing expert and build your audience’s trust. Building their trust will improve new customer acquisition, extend brand reach and visibility via social sharing, link earning, and word of mouth, and increase your current customers’ willingness to give positive reviews and testimonials.

Target Your Customers With Paid Search Campaigns

When I search “plumber near me”, I see about 4 different plumbing companies running paid search campaign which appear before the maps and organic search. Paid search can be specific to your service region, banners, videos, text, gmail and mobile. It allows your company to be present when consumers are searching for your services. With remarketing, you stay top of mind as they make a purchasing decision.

Measure Campaigns and Adjust Your Plumbing Marketing

Just as you would test a pipe after fixing it, you need to make sure your marketing efforts are working. Invest in the measurement of marketing campaigns to reallocate budget to successful campaigns. Just putting Google Analytics on your website isn’t going to collect the necessary information. Most of the time, consumers are going to call you so you’ll need call tracking connected to Google Analytics and your marketing efforts. Look at the entire customer process and what marketing tactics impacted the decision. This will give you more context to make budgeting decisions.

Have a leak in your plumbing marketing strategy? Let us know in the comments below, or contact us today! For more information, subscribe to our newsletter.

Filed Under: Home Services, Plumbing Marketing Tagged With: home improvement, home services marketing, local seo, marketing strategy, paid search advertising, paid search campaigns, plumbing, plumbing marketing

Reader Interactions

Comments

  1. Plumbing Service handsome says

    September 19, 2019 at 4:44 am

    Cool thanks for this wonderful tips. Thanks for the ideas now i know how to handle this kind of thing so that in the future we will more successful thanks you so much

    Reply
  2. plumber service says

    September 17, 2019 at 3:40 am

    A good idea. thanks for this it adds my knowledge on how to deal people. Hope you can share more ideas to us. Thanks a lot.

    Reply
  3. Carl Andersone says

    August 22, 2019 at 7:31 am

    I am really enjoying reading your well written article. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work.

    Reply
  4. Archie Hearn says

    August 22, 2019 at 4:48 am

    This is a really good read for me. Must admit that you are one of the best bloggers I have ever read. Thanks for posting this informative article.

    Reply
  5. Harry Hardie says

    August 21, 2019 at 6:50 am

    Nice Blog!! The content you have shared is very elaborative and informative. Thanks a lot for sharing such a great piece of knowledge with us.

    Reply
  6. Sara Clunie says

    June 20, 2019 at 6:25 am

    I am really enjoying reading your well written article. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work.

    Reply
  7. Concord plumber says

    January 24, 2019 at 3:10 am

    So Cool Plumbing blog and the great article about on Plumbing Marketing. Cheers author your Awesome Topic and outstanding Content. Really I got very valuable information here.

    Reply
  8. John says

    January 11, 2019 at 4:42 am

    your plumbing techniques are great. so thank you for the sharing this technique.

    Reply
  9. plumber repair says

    September 6, 2018 at 6:08 am

    I really enjoyed this post. You describe this topic very well. I really enjoy reading your blog and I will definitely bookmark it! Keep up the interesting posts!

    Reply
    • Michael Sanders says

      September 14, 2018 at 1:58 pm

      Thank you! Subscribe to our blog to receive more great tips on how to grow your business.

      Reply
  10. Hilton Plumbing Perth says

    July 15, 2018 at 9:48 pm

    This is just the thing I was looking for! I feel so relieved after reading this post, it contains a lot of important informations and also it is not that kind of article where it is boring to read, your post in so interesting that it makes me read it with a satisfaction smile. Thanks a lot for sharing this!

    Reply
    • Michael Sanders says

      July 27, 2018 at 4:47 pm

      Our pleasure! Thanks for the feedback.

      Reply
  11. Desiree Felix says

    June 7, 2018 at 12:21 pm

    This was extremely helpful! Thank you so much.

    Desiree From Active Plumbing Solutions

    Reply
  12. emergency plumber Denver says

    May 30, 2018 at 10:14 am

    Am reallr grateful for this tips

    Reply
    • Michael Sanders says

      June 4, 2018 at 11:23 pm

      Glad we could help. Let us know if you have any tips of your own.

      Reply
  13. plumbing contractor Denver says

    May 24, 2018 at 12:52 pm

    Great Marketing techniques on plumbing

    Reply
    • Michael Sanders says

      June 4, 2018 at 11:21 pm

      > Thank you for the feedback!

      Reply
  14. c says

    May 28, 2017 at 10:07 am

    Thank you for this post as a plumber trying to do my own internet marketing it was most helpful

    Reply
    • Daniel Laws says

      May 30, 2017 at 12:57 pm

      We’re glad we could help. Digital Marketing, especially for small businesses, can be time-consuming and difficult. If you ever need any help or assistance, please contact us!

      Reply

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