Digital Marketing Opportunities in Full Bloom
In today’s “Do-It-Yourself” culture, homeowners have become empowered to take their renovation ideas into their own hands. This is a tremendous marketing opportunity for businesses that specialize in home repair, contracting, plumbing, HVAC, lawn and landscaping, as well as pest control. Consumer services businesses must differentiate themselves online and showcase their services to “Do-It-Yourself” costomers
Offer something that your customers can’t get anywhere else by embracing technological advances – such as social media, Search Engine Optimization (SEO), and Pay per Click advertisements (PPC) – as well as creating relevant content for your audience.
Which Social Media Sites Are Right For Your Business?
For 2016, Statista reports that 78% of U.S. Americans have a social media account. You can assume that most of your customers, clients, and employees are all part of this percentage (because really, who doesn’t actually have a Facebook?).